Practically the only thing the new MICHELIN POWER range shares with its predecessor is its name!
In response to the needs of today’s cyclists at a time when road bicycles are becoming increasingly versatile, Michelin is poised to introduce its latest, almost entirely-renewed, streamlined, comprehensive and affordable MICHELIN POWER range in 2020.
Designed to address the different ways people go cycling, from recreational cyclists, to passionate fans and competitors, it features five distinct tire lines and eight different products (with and/or without innertubes) that combine innovation with very high performance.
The MICHELIN POWER ROAD tire line is the range’s core range and has been conceived to meet the demand of sports and touring cyclists alike. In addition to covering some 80 percent of their needs, it is rider-friendly and combines energy efficiency with outstanding grip on wet roads for superior safety, effective crown- and sidewallprotection for longer tire life and excellent energy efficiency. It outclasses its chief competitors in the first two of these areas to stand out as a benchmark for exacting cyclists.
In addition to the MICHELIN POWER ROAD tire line, four other tire lines are available to address more specific uses.
- The MICHELIN POWER COMPETITION TUBULAR and the MICHELIN POWER TIME TRIAL for competition use
- The MICHELIN POWER ALL SEASON tire line for difficult conditions
- The MICHELIN POWER CYCLOCROSS MUD and MICHELIN POWER CYCLOCROSS JET, with Tubeless Ready and Tubular versions for cyclocross use
- The MICHELIN POWER GRAVEL is a specific tire line cycling on gravel
Some of these tire lines propose Tubeless Ready versions to address the growing demand of customers and bicycle manufacturers.
In the course of the new MICHELIN POWER range’s development, engineers working out of the brand’s Research and Development Centre worked closely with the Cofidis Solution Crédits road bicycle racing team, notably on the MICHELIN POWER COMPETITION TUBULAR and MICHELIN POWER TIME TRIAL.
Among the many factors they took into account, they addressed the fact that bicycles are becoming increasingly sophisticated machines. The way disc brakes and tires interact, for example, led to a fresh approach to the development process, notably in terms of the quest for optimum grip performance.
Meanwhile, research into the physical and chemical properties of the materials employed, as well as their design, has emerged as one of the chief drivers of innovation in the realm of energy efficiency.