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Market trends

Discover Michelin data and analysis on the Passenger car, Light truck & Bus tire markets. Find the latest updated figures.

Last update : July 16, 2024

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PASSENGER CAR & LIGHT TRUCK

In Original equipment, demand in June was down in the continuity of the month of May, with a sharp drop in Europe and, to a lesser extent, North America, due to a significant slowdown in automaker activity and increased competition from vehicles from China, particularly in the electric vehicle segment. In China, the market remains buoyant, driven by increased production of vehicles for export. Overall, global demand remains very close to its 2023 level.

In Replacement, the monthly market is broadly at its June 2023 level, underpinned in particular by demand in Europe. In North America, demand is down on June 2023, but this does not indicate a slowdown in market momentum. In China, demand remains down, but on a high basis of comparison due to the strong recovery in spring 2023 following the lifting of sanitary restrictions. On a cumulative basis, overall demand is up 4%.

 

June 2024 / 2023

YTD (June 2024)

TRUCK & BUS

In Original equipment, June was in the continuation of previous months, with a significant decline in Europe and North America on a high basis of comparison. The rebound in South America continued, as the year 2023 was marked by a significant decline in automaker activity due to the anti-pollution regulations that came into force at the beginning of 2023.

In Replacement, the global market (excluding China) was stable over the month. Demand growth remained strong in North America, albeit at a much slower pace than in previous months, driven by Asian tire imports in anticipation of the increase in customs duties that should take effect in September. In Europe, the market was slightly down compared to June 2023, mainly due to the sharp drop in Turkey. In South America, demand remains positive thanks to increased industrial production in Brazil. Overall, the global market (excluding China) grew by 4%, still marked by the very strong impact of Asian tire imports in North America.

June 2024 / 2023

YTD (June 2024)

METHODOLOGICAL NOTE

Tire market estimates reflect sell-in data published by local tiremaker associations, plus Michelin’s own estimates of sales by tire manufacturers that do not belong to any association. These estimates are based primarily on import-export statistics and are expressed in the number of tires sold. They are regularly adjusted and may be updated following their initial publication.

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