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Market trends

Discover Michelin data and analysis on the Passenger car, Light truck & Bus tire markets. Find the latest updated figures.



In Original Equipment, demand is up significantly in North America, driven by the rebuilding of car manufacturers' inventories. In Europe, demand remains positively oriented in the continuation of the end of 2023: in a context of sluggish automotive market, this increase in demand essentially reflects the end of restocking at OEMs. In China, the dynamic market of January is linked to the New Year’s calendar that takes place in February this year instead of January last year.

In Replacement, demand is positive in North America on a favorable basis of comparison, the European market is driven by the build-up of summer tire stocks by Distribution, while activity in China is positively impacted by the New Year’s calendar effect

FEBRUARY 2024 / 2023



In Original Equipment, the European and North American markets continue their expected decline on particularly unfavorable comparative bases after three years of sustained activity of vehicles manufacturers, particularly in North America where the 2023 demand was driven by the new environmental standards that came into effect in January 2024. Conversely, demand in South America continues to rebound on a very favourable comparative basis following the significant drop in 2023 following the anti-pollution regulations that came into force in early 2023.

In Replacement, demand is very strong in the Americas driven by demand for Asian tires, particularly in North America in anticipation of a change in anti-dumping duties that should be effective in May; in Europe, activity reflects a still sluggish economic context, with however growth in southern European countries that does not compensate for the significant decline in northern Europe (Germany, United Kingdom, Nordic countries)

February 2023 / 2024



Tire market estimates reflect sell-in data published by local tiremaker associations, plus Michelin’s own estimates of sales by tire manufacturers that do not belong to any association. These estimates are based primarily on import-export statistics and are expressed in the number of tires sold. They are regularly adjusted and may be updated following their initial publication.


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