Movin’On 2018

Created in 1998, in 20 years Challenge Bibendum, renamed Movin’On in 2017, has become a high point for sustainable mobility. To such an extent that some are calling it the “Davos of mobility”.


Over 4,000 decision-makers, 90 speakers, experts, lecturers, start-ups, politicians and more from all over the world are expected this year. They will discuss ideas, solutions, expertise and experiences to help improve mobility.


Private and public stakeholders will compare and design innovative technical solutions and debate possible policies to build more sustainable mobility through round tables, forums and more, with a total of fifty workshops, master classes, concept vehicle track demonstrations, etc.


After the success of the 2017 edition, Movin’On 2018 hopes to turn ideas into solutions and create concrete tools to achieve global, intelligent, sustainable and multi-modal mobility.


Clean, safe, smart, efficient and inclusive, for the mobility of the future to be genuinely sustainable, it must also be a vector for economic growth and social progress.


This year, the main theme of the conference is: “Bringing global, intelligent, sustainable and multi-modal mobility to life.” Time is of the essence. We need to act now!


For more information, visit


20 years in 7 key dates


  • 1998: the first Michelin Challenge Bibendum. At this first edition in France, Nissan presented a prototype car with a lithium battery. Today, all over the world, cars operate on this kind of battery.
  • 2007: In Shanghai, Renault revealed a Logan that emitted 72g of CO2/km in normal traffic conditions. The race for the lowest emissions was on.
  • 2010: in Rio, a target of 50g of CO2/km was proven possible.
  • 2011: the Berlin edition confirmed that fuel cells have a great future and a huge market ahead.
  • 2014: In Chengdu, Michelin Challenge Bibendum changed and became a think- and action-tank for improving quality of life throughout the world, through better mobility.
  • 2014: the first presentation of the Mercedes E Class with its smart technology and assisted driving heralded the autonomous car: tracking white lines, automatic driving in traffic jams, etc.
  • 2017: in Montreal, Michelin Challenge Bibendum became Movin’On. Through an ecosystem federating leaders in academia, politics, business, cities and start-ups, Movin’On endeavors to identify and implement concrete solutions to meet the major challenges of sustainable mobility.

Michelin’s reason behind Movin’On


Since its very beginning, the Group has had an ambition to improve its customers’ mobility over the long-term. This ambition is built on a vision that guides all the Group’s research and innovations towards the target of a sustainable economy.


A circular economy more specifically, capable of safeguarding the planet’s resources by reducing, reusing, renewing and recycling the materials necessary to manufacture Michelin’s products and services, to avoid any impact on the environment.


The Michelin Group has not forgotten that for mobility to have a future, it must become safer, more efficient and kinder to the environment.


This is why in 1998 Michelin launched Challenge Bibendum and why it is still involved in this planetary event. It is an opportunity for the Group to pledge to the transport ecosystem once more its commitment to clean and sustainable mobility.


> See movie



Through the six grand themes of the 2018 edition, whose main theme is “Bringing global, intelligent, sustainable and multi-modal mobility to life”, Michelin is planning to showcase its expertise and experience. Particularly in the areas of the circular economy, transport decarbonization and technological innovations.



Giving and receiving. Michelin also sees its participation in Movin’On as a unique opportunity to discuss, share and learn from the experiences of other participants attending the three-day event.


Amongst the six themes that will provoke discussion at this edition, we would mention in particular:

1. Mobility in the circular economy


First major theme: the circular economy. It is forcing us to reinvent the wheel, to use less, less often and more intelligently.

The circular economy: part of the Michelin group’s DNA


Senior Executive Vice President of the Michelin Group Florent Menegaux mentioned this at the opening of an exhibition dedicated to the circular economy at Michelin’s head office in Clermont-Ferrand:


“The circular economy is an integral part of how the Michelin Group designs its products, develops its services and, more generally, views its responsibility to the environment as a whole.”


The 4R strategy


A commitment to the circular economy that Michelin is rolling out on all its sites, the 4Rs are: Reduce, Reuse, Recycle and Renew. This “4R” strategy is also integrated into our product and service offer. But the scope of the circular economy encompasses all operations from specifications to choice of materials, including how we produce our tires.

2. Transport decarbonization



Second major theme: decarbonization to improve air quality... Michelin and carbon


The Group is involved in transport decarbonization through Open Lab Mobility. A structure founded in 2014 after the Michelin Challenge Bibendum in Chengdu. It federates over 200 organizations, private businesses, start-ups, towns and more, all committed to fight global warming. This cooperation has already been fruitful; in January 2018 it published a study entitled: “Speeding up to 2°C: Actionable clean mobility solutions”. The result of a shared vision, this green paper lists the most promising transport solutions to achieve the objective of an average increase in Earth’s temperature of less than 2°C by 2030. Written by Open Lab Mobility, this paper supplements the work of the Paris Process Mobility Change (PPMC), a more long-term initiative federated by Michelin.


What’s the PPMC? Since its launch at the COP21 in Paris in 2015, this platform has been leading the way in sustainable development in climate negotiations. The PPMC is the organization A macro-roadmap for transport decarbonization working towards a “net zero emission” economy, insisting on the role of innovative technologies to achieve this objective.


Michelin: committed to the hydrogen fuel sector


We also find the same commitment from Michelin for alternative engines. Michelin has been supporting the hydrogen fuel sector for 15 years. The group works with Symbio FCell, an innovative French SMB and the creator of the first hydrogen range extender, and is a shareholder. This extender can be used to convert any electric car into an electric/hydrogen hybrid, supporting the use of this technology without having to wait for new models to be brought out.


More broadly, Michelin is also a member of the French Hydrogen and Fuel Cell Association (AFHYPAC), AVERE, an association that works on the deployment of electric mobility and Tenerrdis, a competitiveness center for many stakeholders in the hydrogen energy sector.


Finally, Michelin supports the “Zero Emission Valley” project in the Auvergne-Rhone-Alps region that hopes to become the spearhead of hydrogen-fueled mobility in Europe, rolling out 20 hydrogen stations and a fleet of vehicles by 2020. In business terms, it is important to anticipate and prepare future solutions to then deploy them on the international stage.

3. Innovative technologies



Finally, the third major theme for this 2018 edition is innovative technologies...making dreams a reality.

Michelin and innovation: always one step ahead


Tires that adapt to the type of soil for the farming industry (Michelin EvoBib “2 in 1” tire), tires that make driving safer in autonomous vehicles (MICHELIN ACORUS technology), motorbike tires capable of providing the same performance even after thousands of miles (MICHELIN Road 5 tires), smart car tires (Michelin Track Connect)... Since the very beginning, innovation has been a part of Michelin’s DNA. .


Focus on the Vision Concept tire


Presented at the 2017 edition of Movin’On, the Vision concept represents the Group’s vision of mobility: an innovative wheel that combines brand new technologies and services for more sustainable mobility in a circular economy.
The Vision concept is an airless wheel/tire designed to last as long as the vehicle, extremely resistant thanks to its honeycomb structured inspired by natural structures like coral. This ensemble is designed to be made from recycled and/or recyclable materials.
Then there is a specific tire tread that can be “reloaded” using 3D printing. The material used (cold vulcanization technology) offers the same performance as a conventional tread.
The Vision concept is, finally, a smart tire thanks to which the driver is informed of the wear of the tread and can schedule reprinting, choosing the type of tread that best suits how he drives.

And also...the other major themes of Movin’On 2018


  • 4. Working together to move forward: multi-modal society, a theme that explores new infrastructure and logistics options for soft mobility and traditional transport and is keenly focused on tomorrow’s urban mobility and new transport experiences.
  • 5. Acting together to accelerate change: a theme that minutely analyses every aspect of mobility’s transformation, to find solutions to natural concerns and questions.
  • 6. The next big steps in mobility: This theme explores the major advances that will radically transform mobility as we know it and will make the emergence of future means of transport possible.




Movin’On is also the opportunity for Michelin to celebrate the winners of the 18th Michelin Design Challenge. The theme of this year’s competition is to design a vehicle from...2025. The design can “be by an established or unknown manufacturer and should be the first to present innovative elements and characteristics or use certain technologies. “


The jury will be looking for in particular:


  • Relevance to the theme
  • Originality of the concept
  • Quality, design
  • Potential for development
  • Design


> Michelin Challenge Design website

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