Michelin is today announcing its acquisition of BookaTable, demonstrating the Group's intention to accelerate its development in the online restaurant reservation market in Europe.
BookaTable, with its head office in London, UK, is the European leader in the online restaurant reservation market with more than 15,000 establishments using its service, and more than 34 million covers booked in 2015 in Europe.
Michelin concluded a multi-year partnership with BookaTable in March 2013, which allowed it to incorporate BookaTable solutions into the MICHELIN Restaurants offer - both via the web and through mobile applications. In addition to giving it a presence in many European countries where BookTable is already established, this acquisition strengthens and accelerates the development of Michelin's technology platform for online restaurant reservations. It will enable it to develop both the quality of service offered to customers and new services in order to build the offers of the future.
With this acquisition Michelin is able to capitalise on its traditional experience in the restaurant industry and becomes the European leader in the online restaurant reservation market. Michelin will be able to roll out its offering in new countries in the future - in particular in Scandinavia.
With its focus on mobility, Michelin is now speeding up its growth in travel assistance services by offering customers a unique mobility experience with high added value products and services. The association between Michelin, the world restaurant guide leader with its MICHELIN guide, and BookaTable, the European leader in the online restaurant reservation market, helps restaurateurs develop their business by offering new solutions and helps customers by making it easier to book.