Designing and industrializing processes
Michelin’s ability to design and industrialize specific processes is one of the keys to its success and represents a distinctive competitive advantage. Michelin intends to harness its traditional expertise to consolidate its technological leadership and meet its ambitious goals for sustainable growth.
Innovation and processes are indissociable
Michelin has the power to industrialize its solutions so as to mass produce its disruptive innovations. This enables it not only to consolidate its technological leadership in tires but to implement high-precision specialist processes on various scales which are crucial if it is to achieve its ambitious goals in new areas such as composites, hydrogen or health care.
Know-how boosted by open innovation
Moreover, the Group participates in several EU projects in particular in the field of materials and recycling. One example is the SoftManBot project studying “handling soft materials” or BlackCycle and WhiteCycle, consortia devoted to recycling.


Engineering which also leverages Artificial Intelligence
Integrated engineering, underpinning the Group’s “All-sustainable” approach
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