Market trends

Last update : October 15, 2026

In Original equipment, on a cumulative basis to the end of September, demand is slightly down. The decline is particularly marked in China, where strong growth in export markets does not offset weaker domestic demand following the reduction in incentives for new vehicle purchases. The European and North American markets are slightly down, reflecting moderate domestic demand in both regions, notably due to macroeconomic conditions.

In Original equipment, on a cumulative basis to the end of September, the global market excluding China is growing slightly. In North America, demand continues to strengthen following the sharp increase in order books in the first half, with a clear acceleration in vehicle production in the third quarter. In Europe, demand remains up on a cumulative basis, benefiting from a still favorable comparison base, which is however gradually normalizing from the middle of the year. In South America, the Brazilian market remains penalized by a difficult economic situation limiting carriers' investment and by growing competition from Asian truck imports.

Tire market estimates reflect sell-in data published by local tiremaker associations, plus Michelin’s own estimates of sales by tire manufacturers that do not belong to any association. These estimates are based primarily on import-export statistics and are expressed in the number of tires sold. They are regularly adjusted and may be updated following their initial publication.