Market trends

Last update : November 19, 2025

In Original equipment, at the end of October and on a cumulative basis, the demand remained slightly up, albeit slowing gradually. The Chinese market is growing thanks to government subsidies and strong exports, but it is now comparing to the end of 2024, which had a high base. Europe is lagging behind due to weak demand and declining vehicle exports, while the decrease in North America reflects the uncertainty of the macroeconomic environment.

In Original equipment, at the end of October and on a cumulative basis, the North American market remains at an extremely low level following the collapse in Class 8 truck production amid economic uncertainty and an oversupply of new vehicles. The European market is stable overall, thanks to the rebound observed since the end of the first half of the year, which should be viewed in perspective given the very low baseline. In South America, the market decline is accelerating, with Brazil's economic situation penalized by high interest rates, the sharp devaluation of the real, and the of US tariffs.

Tire market estimates reflect sell-in data published by local tiremaker associations, plus Michelin’s own estimates of sales by tire manufacturers that do not belong to any association. These estimates are based primarily on import-export statistics and are expressed in the number of tires sold. They are regularly adjusted and may be updated following their initial publication.