Market trends

Last update : April 16, 2025

In Original equipment, at the end of March, demand remained down sharply in Europe and North America, penalized by uncertainties linked to the economic and geopolitical context. In China, the market is growing, supported in particular by the continuation of the economic subsidy program launched by the government in 2024, which has led to a slight upturn in domestic demand, while the level of exported vehicles remains high.

In Original Equipment, the European and North American markets  followed on from the end of 2024, with a significant downturn hampered by macroeconomic and regulatory uncertainties. In South America, the market is in line with the first quarter of 2024.

Tire market estimates reflect sell-in data published by local tiremaker associations, plus Michelin’s own estimates of sales by tire manufacturers that do not belong to any association. These estimates are based primarily on import-export statistics and are expressed in the number of tires sold. They are regularly adjusted and may be updated following their initial publication.