Market trends

Last update : April 22, 2026

In Original equipment, at the end of March and on a cumulative basis, demand has declined. This downturn is particularly noticeable in China, where subsidies and tax exemptions for new vehicle purchases are less attractive than in 2025. The North American market is down, penalized by higher vehicle prices and adverse weather conditions early in the year. Europe is stable overall.

In Original equipment, at the end of March and on a cumulative basis, the global market (excluding China) is down. North American demand remains very weak, continuing the trend from 2025: although orders for new trucks are improving, manufacturers’ inventory levels remain high and will take several more months to normalize. The European market is continuing the recovery that began in mid-2025. In South America, the Brazilian market is being held back by a difficult economic situation that is limiting investment by carriers and by competition from imported trucks from Asia.

Tire market estimates reflect sell-in data published by local tiremaker associations, plus Michelin’s own estimates of sales by tire manufacturers that do not belong to any association. These estimates are based primarily on import-export statistics and are expressed in the number of tires sold. They are regularly adjusted and may be updated following their initial publication.