Market trends

Last update : October 15, 2024

In Original equipment, demand continued to decline in Europe and North America after a very low August. In China, the market returned to growth in September, thanks in particular to sales of hybrid and electric vehicles supported by government subsidies. On a cumulative basis, global demand is down 3% on 2023.

In Original equipment, September was in line with previous months, with a very significant decline in Europe and North America. The rebound in South America continued, as the year 2023 was marked by a significant drop in automaker activity due to the anti-pollution regulations that came into force at the beginning of 2023.

Tire market estimates reflect sell-in data published by local tiremaker associations, plus Michelin’s own estimates of sales by tire manufacturers that do not belong to any association. These estimates are based primarily on import-export statistics and are expressed in the number of tires sold. They are regularly adjusted and may be updated following their initial publication.