The successive industrial revolutions, economic and demographic growth, and the globalization of the economy have accelerated climate warming. What can we do? Any industrial undertaking will necessarily have an impact on the environment because it needs raw materials and energy to produce, process, transport and sell. The challenge consists, among other things, in reducing our carbon footprint. This means decarbonizing our direct and indirect activities to put the brake on climate warming, without giving up on the idea of producing goods and services that are essential for human progress.
Michelin: environmental trailblazer
Michelin was far sighted when it brought out its first “green” tire with greater energy efficiency in 1992. Adding silica to the rubber compound lowers rolling resistance, thereby reducing fuel consumption and therefore CO2 emissions. Moreover, in 2002, well before most multinational companies, Michelin published its Performance and Responsibility Charter, of which one of the five fundamental principles is respect for the environment.
In 2021, based on its values and convictions, Michelin adopted a strategy to combat climate change, with the firm intention of remaining within a 1.5°C temperature increase, aligned with the Race to Zero campaign, in a completely transparent manner and without carbon offsetting. This commitment is part of the Michelin Group’s “All-Sustainable” approach, which is underpinned by the balance between People - Profit - Planet.
Environmental protection is one of the three prongs of this approach and Michelin aims to achieve “net-zero emissions” by 2050. This entails reducing the CO2 emissions generated by its own operations and those of its value chain by 90%, and, in the longer term, preparing for the capture and permanent storage of a volume of CO2 equivalent to the annual residual emissions.
This objective accordingly rests on an ambitious decarbonization plan through to 2030, aimed at lowering carbon dioxide emissions from all of its production facilities, logistics operations and supply chain, designing more energy-efficient tires and developing low-carbon mobility solutions, such as infrastructure to make hydrogen-powered transport more accessible... It will complement a policy of protecting resources by incorporating ever-increasing quantities of renewable and recycled materials[1] in its tires. There are various ways of tackling this.
Renewable materials are those obtained from natural resources that can be replenished over a short period of time, on a human scale, such as biomass. This necessarily excludes fossil resources (oil, natural gas, coal, etc.) and minerals (according to the American Chemical Society - "12 Principles of Green Chemistry"). Recycled materials are those generated by any recovery operation that transforms industrial or post-consumer waste into products, materials or substances. This excludes energy recovery and reprocessed materials used as energy (according to the definition by the EU Waste Framework Directive).
Clear objectives
Scope 1 comprises greenhouse gas emissions (GHG) emitted directly by the company (such as the use of fossil fuels for its industrial processes, heating, etc.). Scope 2 measures indirect GHG emissions stemming from the energy purchased and used by the company. Scope 3 covers all the other indirect emissions, such as purchases of raw materials or services, as well as the use of the products and services sold. Scope 3 is not under the company’s direct responsibility, but it is the most comprehensive category and the one with the greatest impact on the environment.
Michelin has carried out a thorough analysis of the tire life cycle, spanning from the extraction of raw materials to the processing of end-of-life tires. It has also set CO2 reduction targets for each stage, such as about 30% reduction in tonnes of CO2 for upstream energy, logistics operations by comparison with 2019, and a 10% increase by 2030 of tires’ energy efficiency during usage versus 2020.
The group's environmental approach
What concrete solutions?
The Michelin Group's decarbonization plan
Since 2008, the Michelin Group has been taking steps to develop renewable energies.
In 2023, Group plants in 13 European Union countries, Asia and Brazil have been using guaranteed-renewable electricity. Energy efficiency is still the priority of the “net-zero emissions” roadmap.
In 2023, 361 projects were undertaken, requiring an investment of 114 million euros.
That same year, 360 projects and initiatives were completed, representing a total investment of €103 million.
In 2024, 360 projects were undertaken, requiring an investment of 103 million euros.
And what about Scope 3?
Transport, the supply chain, including raw materials suppliers are also key areas Michelin is targeting to achieve “net-zero emissions”. Transporting less, better, and differently by using multimodal and decarbonized transportation is a major challenge. Michelin is on track with its roadmap, achieving a 26% reduction in CO2 emissions from transport in 2024 compared to 2019. It is even offering tangible solutions such as the Wisamo inflatable wing, which will make it possible to decarbonize sea freight. Regarding emissions linked to the purchase of raw materials, Michelin has set a target to reduce them by 28% by 2030 compared to 2019, with an 18% reduction already achieved in 2024. Lastly, to address end-of-life tire processing, Michelin has partnered with technical experts to recover and reuse certain raw materials, such as carbon black and steel.
De car bo nize
Four syllables to fight global warming. Michelin has embarked on a vast program to achieve its “net-zero emissions” targets and uphold its “All Sustainable” approach through to 2050. The Group’s decarbonization plan is unfolding for everyone to see and in the firm belief that we can win this race against the clock to protect the climate. At the same time, Michelin is pursuing its commitment through a genuine effort to reduce its environmental footprint: it is protecting biodiversity at its facilities, saving resources and maintaining a responsible natural rubber industry.