Safer mobility
Thanks to tires that are high-performing up to the legal wear limit
and awareness campaigns around the world

Michelin believes it has a responsibility to make mobility safer all over the world and is collaborating with public and private-sector partners to meet this challenge. 

Michelin is committed to bringing its customers - individuals and professionals alike - tires that stay safe and high-performing, no matter how many kilometers they have driven.
  • Discover our evolution over time

  • The 1920s: until completely worn

    Starting in the 1920s, MICHELIN’s engineers began improving tire performances like traction and braking. The promise of long-lasting, high-performance tires was already a key concern for the Group. A small red blazon represented MICHELIN’s seal of quality, guaranteeing customer performance “until completely worn.”

  • The 1930s: the Michelin Stop skid-resistant tire

    The MICHELIN Stop tire, launched in the 1930s, promised customers skid-resistant tires even on wet roads, until the tire was completely worn out. To achieve that, the tread featured undulating sipes which never completely disappeared - their edges became sharper with wear.

  • 1949: the radial revolution

    On June 4, 1946 Michelin filed the first patent for a radial tire. But it was only three years later, in 1949, that the first Radial passenger car tire was sold under the MICHELIN X brand. This new tire offered improved safety, better gas mileage, and most importantly a longer useful life. It could be driven two to four times farther, with the same level of comfort and safety.

  • The 1960s: going even further

    As other manufacturers began to adopt radial technology, MICHELIN set about improving it. The X tire, produced in versions for all vehicles, offered constant improvements in performance which were valued because they lasted, as the slogans of the era reveal: “With MICHELIN tires, there’s no end in sight", "MICHELIN, quality that lasts" or "MICHELIN: Discover the secret of longer life" !

  • The 1980s and 90s: angled siping for snow tires

    With the invention of angled siping, MICHELIN forever changed the snow tire market. Thanks to its flexibility in use and maximum efficiency in winter conditions this technology quickly supplanted studded tires. Beyond a certain degree of wear (approximately 30%) the MICHELIN XM+S Alpin tire offers impressive grip thanks to the “claw” effect, which is heightened by the double sipes.

  • 1992: the first green tire

    Silica, which is made from sand, has long been known for its unique properties, particularly the way it improves tear-resistance in rubber blends. In 1992, Michelin made a major step forwards by combining an original silica with a synthetic elastomer using a chemical binding agent in a special blending process. The blends produced with this technique made it possible to develop tires with low rolling resistance (-35% compared to other tires at the time, for potential fuels savings of 5%) and excellent grip on cold surfaces, while maintaining exceptional durability. The MICHELIN Energy range was born.

  • The 2000s: 3D sipes

    One of the innovations of the 2000s is seen in tread sculptures, with the arrival of 3D sipes. These three-dimensional designs offer excellent road-holding in winter conditions.

  • 2014: EverGrip technology

    The MICHELIN Premier A/S tire, presented at the Detroit 2014 auto show, introduced EverGrip technology, which offers drivers a long-lasting, high-performance tire. To guarantee safety, optimal grip and durability, the tread sculpture regenerates as you drive, for better grip even when worn.

  • 2016: sustainable performance, from the first kilometer to the last

    In 2016, Michelin reaffirmed its commitment to producing tires that perform up to the legal limit (minimum tread depth of 1.6 mm). The Group is taking a stand against the practice of early tire removal, which some tire companies recommend. This commitment is in line with Michelin’s historic drive to promote sustainable mobility that is safe, efficient, and uses natural resources responsibly. Early tire replacement leads to the consumption of up to 128 million extra tires in Europe every year - a figure which represents 9 million tonnes of additional CO2 emissions per year. In addition to this environmental impact, replacing partially worn tires generates high unjustified costs for consumers.

  • 2017: used tires, the true test of performance

    Braking on wet or dry ground, lateral grip on wet ground and rolling resistance... The May 2017 tests at our Ladoux technology center confirmed that a tire designed for lasting performance can maintain its performance when worn. There’s no reason to replace it early. Because new tire performance does not predict used tire performance, Michelin now recommends testing used tires.

  • 2019: An approach recognized by EU institutions

    Michelin’s Long Lasting Performance approach has garnered recognition from EU institutions, which have added the principle of worn tire testing to the EU regulations. In early July, Michelin organized tests on the OAMTC track in Austria to demonstrate the importance of testing worn tires and highlight the differences between worn tires.

  • 1920
  • 1930
  • 1949
  • 1960
  • 1980-90
  • 1992
  • 2000
  • 2014
  • 2016
  • 2017
  • 2019

Performances made to last at the heart of the Group's action and designed to serve customers

The Group's "Long Lasting Performance" approach is ample proof of this ambition. The EU institutions have recognized this approach by writing the principle of testing worn tires into the European regulations*.  

 

Given that a tire's braking performance on wet roads - a key safety factor - diminishes as the tire's mileage increases, the importance of testing worn tires becomes clear. Contrary to common misconceptions, the depth of a tire's tread is not a guarantee of safety: it is the quality of the tire's design that makes the difference 

Therefore, Michelin invests over 600 million euros in research and development each year. 

 

But not only does Michelin's "Long Lasting Performance" initiative enables everyone to demand tires that are safe from the first to the last kilometer, it is also good for the environment and good for consumers' purchasing power. With tires designed to stay safe over longer distances, we are changing our tires less frequently and doing more to protect the planet by avoiding CO2 emissions and a waste of materials. 

*In the revised General Safety Regulation, the EU institutions stated the importance of testing worn tires. A working group was set up within the UNECE (United Nations Economic Commission for Europe) to define the tire testing conditions, the benchmark tires and the regulatory thresholds that will have to be respected for new tires in the European Union from 2024. .

Safe mobility: a global commitment

Michelin is fully committed to the global combat against road accidents. This is why the Group is raising awareness of road safety best practices among public authorities and populations.

Leveraging the partnerships concluded with both the public and the private sectors, and consolidated over the years, Michelin is taking action in the field of safe mobility through:
  • Safe mobility

  • Global commitments

    Global commitments to such diverse organizations as the United Nations Road Safety Collaboration (UNRSC) through the United Nations Road Safety Trust Fund (UNRSTF), the Global Road Safety Partnership (GRSP), the FIA High Level Panel for Road Safety, and Youth for Road Safety (YOURS)

  • Local programs

    Local programs run by Michelin around the world for many years, with the support of the FIA and its local automobile clubs

  • VIA

    VIA, the independent road safety education program developed by the Total Foundation and the Michelin Corporate Foundation, using an innovative learning approach based on active, creative methods.

  • Global commitments
  • Local programs
  • VIA
MICHELIN-X-UNRSF

The VIA road safety education program

VIA, the independent road safety education program developed by the Total Foundation and the Michelin Corporate Foundation, had been rolled out in over 230 schools in 14 countries by late 2020. Designed by experts in road safety and education, VIA uses an innovative learning method focused on the value of life and learning how to behave safely in traffic, using active, emotional, and creative methods. It has proved to be a more effective learning tool that traditional methods.  

Other examples of safe mobility initiatives

In collaboration with its partners, Michelin successfully set up numerous programs all over the world in 2020.
  • Safe mobility initiatives

  • Argentina

    In Argentina, an online video game was invented: CarDriverXP. Players have to meet a series of challenges behind the wheel, using a driving simulator. The safe mobility campaign associated with this online game attracted the attention of approximately 7 million people, or 15% of the population of Argentina, and won a prestigious Argentinian CSR award in the "Corporate" category.

  • Thailand

    In Thailand, the distribution of headphones and glasses to the children took the form of a digital experience. 3 million people took part in the safe mobility awareness-raising campaign "Check your vision – Check your tires" organized with our partners: FIA Thailand and Essilor, despite the Covid-19 health crisis.

  • China

    In China, the "Safe Roads, Safe Kids" campaign in Beijing and Shanghai earned us three awards: a 2020 "Sustainable Development" excellence award by the Shanghai Daily at the annual conference on corporate social responsibility in China, the 2020 prize for exemplary corporate social responsibility by the "Southern Weekly" and the "Action League 2020", and a special prize in the Corporate category by iFeng, a subsidiary of iFeng.com, one of the main Chinese portals. This last prize was awarded in recognition of Michelin's outstanding contribution to children's road safety in the field of public welfare, which clocked up over 8.5 million views.

  • Argentina
  • Thailand
  • China

An ambition that coincides with the United Nations Sustainable Development Goals

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As the number of road fatalities worldwide remains at an unacceptably high level of 1.35 million people a year*, an ambitious goal of halving the number of global deaths and injuries from road traffic accidents by 2020 has been included in the United Nations Sustainable Development Goals (SDG 3.6). Michelin and its teams are working towards this ambition because we believe it is our responsibility to make mobility safer all over the world.

*according to the World Health Organization's Global status report on road safety

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