How is MICHELIN e∙PRIMACY an example of the Michelin Group’s “All-Sustainable” vision?

Scott Clark: The future of Michelin and its activities is centered around its “All-Sustainable” strategic vision. The aim is to find the right balance between the development and personal fulfillment of our people (without whom neither achievement or transformation is possible), financial and operational performance (vital for long-term growth and independence) and the positive contribution to our planet and its inhabitants, which is central to the Group’s purpose.

The MICHELIN e∙PRIMACY tire was born from this vision. A true distillation of technologies, it makes mobility more environmentally friendly, economical and ethical.

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MICHELIN e∙PRIMACY is the first MICHELIN tire to be eco-designed and “CO2 neutral” at time of purchase (1). What does that mean?

Cyrille Roget, Michelin Group Technical and Scientific Communications Director
Cyrille Roget, Michelin Group Technical and Scientific Communications Director

Cyrille Roget : In the case of MICHELIN e∙PRIMACY, the first MICHELIN tire to be “CO2 neutral” at the time of purchase (1), the reduction in CO2 emissions was approached in two ways: by designing a tire that is a world leader in terms of fuel efficiency during its use phase and by investing in financing projects aimed at preventing or absorbing the residual CO2 emissions associated with its manufacture, from extracting the raw materials through to transporting tires to the customer.

These include projects to replant trees and install less energy-intensive cookstoves in several countries around the world. This is the first MICHELIN tire line-up designed using environmental impact simulations as part of the decision-making process. Standardized life cycle assessment methods were applied to  calculate and optimize all of the MICHELIN e.PRIMACY range’s impacts, from raw materials extraction to tire manufacture, distribution, use and recycling.

This innovative design approach is a major step forward in the tire industry. Thanks to the use of the latest technologies, MICHELIN e∙PRIMACY is a champion in terms of rolling resistance. For drivers, this means the lowest rolling resistance (2) in its class (3) as well as the lowest CO2 emissions and lowest fuel consumption. In concrete terms, over the entire use phase of the tire, this saves around 174 kg of CO2 from being released into the atmosphere and results in fuel savings of about €80. (2, 4, 5).

MICHELIN e∙PRIMACY is also the first tire on the market for which an Environmental Product Declaration (EPD) has been published. Can you tell us more about this?

CR : Michelin  is the first tire manufacturer to fully disclose a document quantifying its  tire’s impact on the planet and on people. The life cycle assessment findings have been compiled in an Environmental  Product Declaration (EPD), which is readily available online (6).This initiative illustrates  Michelin’s commitment to promoting more sustainable mobility. The Group firmly  believes that steps taken to reduce environmental impacts will be a differentiating  factor in consumers’ purchasing decisions.

Michelin is committed to designing tires that deliver performance from the first to the last kilometer. What about MICHELIN e∙PRIMACY?

CR : MICHELIN e∙PRIMACY illustrates our commitment to designing tires that offer a very high level of performance throughout their life and can cover long distances before reaching their legal wear limit (7). MICHELIN e∙PRIMACY actually maintains a high level of performance from the first to the last kilometer. Even after 30,000 km on the road, it can pass the European R117 standard wet braking approval test for new tires (8, 9).  In addition, its service life is excellent, equivalent to that of the MICHELIN PRIMACY 4, which is our benchmark in this category. Using tires whose performance is made to last delivers tremendous value to consumers and contributes to more sustainable mobility. Not only are we improving the safety and purchasing power of our consumers, but we are also helping to protect the environment.

Where will the new MICHELIN e∙PRIMACY tire be manufactured ?

SC: MICHELIN e∙PRIMACY will be launched on the European market first. This is why we decided to manufacture it in Western Europe, especially in Germany, Spain and Italy. This strategy is in line with the Group’s goal of manufacturing as close as possible to its markets.

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  • Legal notices

    (1) - Michelin has cut CO2 emissions from all its industrial sites by 25 % since 2010 and aims at their carbon neutrality by 2050. Michelin is engaged in funding projects designed to absorb or avoid CO2 emissions and draws upon the carbon credits stemming from these projects up to the level of residual emissions linked to the production of MICHELIN e.PRIMACY tyres (from extraction of the raw materials to the transport to the customer). Program done in partnership with Livelihoods carbon fund -

     

     

     (2) Rolling Resistance tests conducted on machine by Applus Idiada, on Michelin's request, June (on new) & August (on 2mm buffed) 2020, on dimension 205/55 R16 91V, comparing MICHELIN e.PRIMACY (new: 5.58kg/t & worn: 5.13kg/t) versus MICHELIN PRIMACY 4 (new: 7.74kg/t & worn: 6.25kg/t) ; BRIDGESTONE TURANZA T005 (new: 7.17kg/t & worn: 5.81kg/t) ; CONTINENTAL ECOCONTACT 6 (new: 6.39kg/t & worn: 5.49kg/t) ; CONTINENTAL PREMIUM CONTACT 6 (new: 8,93kg/t & worn: 6,94kg/t) ; DUNLOP BLURESPONSE (new: 7.97kg/t & worn: 5.54kg/t) ; GOODYEAR EFFICIENT GRIP 2 (new: 7.01kg/t & worn: 5.38kg/t) ; PIRELLI CINTURATO P7 BLUE (new: 6.96kg/t & worn: 6.30kg/t) ; PIRELLI CINTURATO P7 (new: 8.79kg/t & worn: 6.97kg/t).

     

     (3) - MICHELIN e.PRIMACY category of tyres is defined as one of the Premium summer tyres such as CONTINENTAL, GOODYEAR,BRIDGESTONE, PIRELLI, DUNLOP brands, and which are not dedicated to Original Equipment application (i.e not designed to achieve car manufacturers specific targets) but tyres that can be purchased from retailers.

     

     (4) - Increased EV battery range and CO2 reduction - When new, MICHELIN e.PRIMACY generates 2kg/t on average Rolling Resistance less than competitors, equivalent in fuel consumption reduction of up to 0,21l/100km, equivalent of a gain in CO2 emission up to 5g  for a VW Golf 7 1.5 TSI or equivalent of gain of up to 7% in autonomy for a VW e.Golf.

     

     (5) During usage, MICHELIN e.PRIMACY generates 1,5kg/t on average Rolling Resistance less than competitors, gain is equivalent of up to 80€ savings on fuel. This gain is equivalent  of up to 174kg of CO2 saved. Usage gains are estimated on the average of new and buffed 2mm datas to take into account real life time performance -All gains are estimated on a base of 35 000km and a fuel price of 1.46€/L https://ec.europa.eu/energy/data-analysis/weekly-oil-bulletin_en 6/1/2020 weighted on the top 10 countries for motor vehicle movements on national and foreign territory - https://ec.europa.eu/eurostat/web/transport/data/database). Actual fuel and cost savings may vary depending notably on driving habits, vehicle or tyre pressure.

     

    (6)  www.environdec.com/Detail/?Epd=19867

     

     

    (7) Longevity test conducted by DEKRA TEST CENTER, on Michelin's request, June-July 2020, on dimension 205/55  R16 91V on VW Golf 7 comparing MICHELIN e.PRIMACY (100%) versus MICHELIN Primacy 4 (102.1%) ; Longevity test run in average real usage (D50) with 14.460 km run and extrapolated longevity at 1.6mm.

     

    (8) MICHELIN e.PRIMACY is rated "B" on the Wet Grip Item of the European labelling scale..

     

    (9) New and Worn (worn means worn on machine (buffed) to  the depth of Tread Wear Indicator according to European regulation for Tread wear indicator ECE R30r03f), on 205/55 R16 91V MICHELIN e.PRIMACY, is above the R117 European regulation wet grip threshold.

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