Did you know?
Rocket League is among the ten most played games in the world, with several million active players each month. Following the first Major held in Boston from February 19 to 22, don’t miss the next two highlights of the 2026 season: the second in Paris at the Défense Arena from May 21 to 24, and then the World Grand Final in the United States in September. A sign of exceptional enthusiasm: nearly 100 million views are generated over a full season.
Grip just leved up!
Michelin x Rocket League x Gaming: common values
Pushing boundaries, striving for excellence, and seeking performance — these values, deeply rooted at Michelin, naturally resonate within the gaming universe. Beneath its apparent simplicity, Rocket League is an incredibly demanding game. Mastery, precision, anticipation, and teamwork are essential to reaching top levels of play. This mindset is one that Michelin has cultivated for over 130 years through each of its products and services, especially its long-standing expertise in mobility and high-performance , particularly in motorsport.
As the organizer of the Rocket League World Championship, Blast has established itself as an international benchmark thanks to the quality of its productions and the unique experience it delivers to its community. This ability to unite and elevate an entire community is also part of Michelin’s identity.
The MICHELIN Guide is among its most representative examples: while the Stars remain an iconic entry point, the diversity and accessibility of its selection have turned it into a true gathering place for millions of travelers and food enthusiasts around the world. Far more than a simple list of recommendations, the MICHELIN Guide brings together a community of several million followers across social media and million active users on its app. Always ready to offer new experiences, Michelin is extending the culinary adventure into the world of gaming as well, serving as the exclusive partner of the gourmet restaurant simulation game Chef Life since its launch.
An opportunity to strengthen connections with new generations
Did you know that gaming is now the world’s largest entertainment market? With more than 3 billion gamers across the globe, it has become an essential sector for any brand wishing to stay connected with its audiences. By joining the Rocket League Championship Series, Michelin aims to strengthen its visibility among younger generations and assert its presence in the digital worlds that shape the uses and culture of tomorrow.
Michelin celebrates 25 Years in video Gaming
Michelin’s interest in video games is far from recent—the adventure began 25 years ago. Since the release of Michelin Rally Masters, the Brand has continued to build iconic collaborations, from Gran Turismo to Karmine Corp, and from Le Mans Ultimate to Farming Simulator and Chef Life.
Over time, Michelin has established itself as a key player in both gaming and simulation.
From Motorsport to video Games…
With a long-standing commitment to competition, it was only natural for Michelin to extend this heritage into the world of gaming - a space driven by innovation and high emotion. The Group’s involvement in video games goes far beyond simple brand placement: Michelin works closely with developers, engineers, drivers, and studios to build genuine bridges between real-world expertise and virtual experiences.
This technical contribution enhances games by making them more realistic, more educational, and more immersive. As Stephen Hood, CEO of Motorsport Games, puts it: “The increasing fidelity of racing games relies on technical partnerships of the highest standard. Michelin’s expertise plays a decisive role, particularly in the field of simulation.”