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DECODING
min / Updated on 08/31/26

Michelin in the Web3 universe

Immersive experiences and exclusive digital representations of Bibendum, the iconic Michelin Man... For more than two years, this universe embodied the Brand’s visionary spirit and its commitment to offering customers ever more engaging and innovative experiences. 

  • After more than two years of adventures, exclusive experiences, and unique encounters, the MICHELIN 3xplorer Club has now come to a close. This initiative enabled Michelin to explore new ways of engaging with its communities by combining digital innovation, real-world experiences, and a shared passion for the worlds that define the Brand’s identity: gastronomy, motorsport, and exploration. While this chapter is coming to an end today, the lessons learned, the connections forged, and the pioneering spirit that drove this initiative will continue to inspire us.

    Julie Scaringella Group Social Media Manager

Michelin 3xplorer Club

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Bringing people together and the Michelin experience to life

Throughout this journey, an international community of enthusiasts came together around shared values of trust, excellence, and innovation. More than just a Web3 project, the MICHELIN 3xplorer Club served as a testing ground for imagining new ways to build connections and bring the Michelin experience to life.


An NFT* Collection featuring 2,400 unique versions of Bibendum

Each MICHELIN 3xplorer Club member, owner of an NFT* featuring Bibendum, a true symbol of creativity and innovation, gained access to premium, tangible benefits. More than 500 members were able to enjoy exclusive experiences through the program.

*Non-Fungible Tokens

A world of exclusive Michelin experiences

  • 3xplorerexperience5
  • 3xplorerexperience1
  • 24 h mans 2024 bibendum
  • cérémonie guide michelin 2023

A glimpse of the Michelin man NFT collection

  • visuel bib 5
  • NFT bib Toque
  • NFT Bib Carte routiere
  • NFT bib ballon

New adventures await you

Every adventure comes to an end. The Web3 journey closes today, and we would like to extend our heartfelt thanks to everyone who joined us over the past two years. New projects, major innovations, and many inspiring stories are still waiting to be discovered. Follow us on social media to stay up to date with our latest news and embark on new adventures with the Brand and, of course, the Michelin Man!