Parc Cataroux, an innovation accelerator, and a motor for economic and cultural dynamism Located in the town of Clermont-Ferrand in France, Parc Cataroux and its four innovation centers bear witness to Michelin’s deep attachment to the region in which it originated, and its desire to make a positive social and societal contribution June 30 2023 Imprimer For more tha a century, deeply changing the history and development of the town and the region, the Michelin site at Cataroux has embodied innovation and technological progress, as well as a much larger ambition: Michelin’s desire to make a positive social and societal contribution to its environment. Beyond the history, it is the spirit of the place that Parc Cataroux aims to extend. A classic plan would have no doubt been to flatten the unused buildings and sell off the land. But I said to myself that the history and the innovative spirit of this site could be extended, by remaining faithful to Michelin’s mission to serve the general interest, while opening this project up to all the stakeholders wishing to write this new page in Cataroux’s history with its region. Florent Menegaux, President of Michelin A classic plan would have no doubt been to flatten the unused buildings and sell off the land. But I said to myself that the history and the innovative spirit of this site could be extended, by remaining faithful to Michelin’s mission to serve the general interest, while opening this project up to all the stakeholders wishing to write this new page in Cataroux’s history with its region. Florent Menegaux, President of Michelin 4 innovation centers A site with a triple purpose A collective approach The history of the site . Parc Cataroux : 4 innovation centers To give new life to dozen of unoccupied hectares, Parc Cataroux plans for the development of four centers that support innovation and the future for the economic, educational, and cultural framework of the region: The Collaborative Innovation Hub to promote the emergence of projects in the impact economy field The Sustainable Materials Center to encourage the development of recycling technologies and the circular economy The Manufacture Des Talents* to provide training for the jobs of today and tomorrow The in-depth transformation of the "Les Pistes" district, dedicated to culture, sport and health The gradual rollout of Parc Cataroux will take place between 2021, with the opening of the Manufacture Des Talents, and 2027, with the inauguration of the thoroughly transformed "Les Pistes" district. *The Skills Factory Parc Cataroux:The 4 innovation centers Collaborative Innovation Hub (CIH) A unique living space of over 20,000 m², gathering spaces for co-working and co-living, with some one hundred rooms and studios available, the CIH will form a preferential spot for the development of ideas and collaboration in order to speed up the emergence of promising projects, in the impact economy field. As an idea catalyzer, it will contribute to redeveloping entrepreneurship and the creative dynamic of the Auvergne-Rhône-Alpes Region, by uniting the stakeholders in innovation, encouraging synergies and initiatives. Sustainable Materials Center (SMC) Meeting the needs of both Michelin and the region, the Sustainable Materials Center is part of a much larger challenge in order to speed up the development of new industries, following the example of recycling, and the transition to the circular economy. In addition to offering an infrastructure suited to the developments of new materials, the hub also offers companies, start-up and research institutes tailor-made assistance to help them develop their activities. It offers high-level services and, in particular, makes an analytical chemistry platform, a process simulation offer, an engineering platform, etc., available to its clients. As of June 2022, the company Carbios, which specializes in the organic recycling of plastic (PET) set up in 10,000 m² of redeveloped units. The Manufacture Des Talents: educational innovation As a center for professional orientation, training and continuous skills development, the Manufacture Des Talents prepares people for the trades of today and tomorrow. Created with top-flight partners (Schools, universities, businesses, collectivities, etc.), it includes in particular the Hall 32 school of excellence, which already trains students in industrial trades. By moving closer to the private and academic sectors, the Manufacture Des Talents offers a unique and innovative learning experience in order to assist the changes in the world of work, by making it easier for people to adapt and grow. Beyond training, the Manufacture Des Talents promotes exchanges between peers, practical experience, immersions, etc. Open to all, it offers the opportunity of being trained throughout your life and developing your potential, a reflection of an underlying culture at Michelin that supports social progress and innovation. The Manufacture Des Talents contributes to equal opportunities and inclusion. Les Pistes district The gateway to the town, this district extends over 10 hectares, boasting 58,000 m² of ground floor area, and 79,000 m² of additional storeys. Michelin has a dream for this "Les Pistes" district, in order to make it a cutting-edge regional tourism destination and a living space that is attractive, friendly, inclusive, and open to the entire population of the Clermont metropole. An emblematic industrial heritage site, the urban renovation of this historic district, scheduled for 2027, will represent a considerable effort on the part of all stakeholders, both public and private. Beyond the architectural project, the challenge is in uniting all those who are ready to make a commitment for this district and thus create a new living and cultural space, which is now open to the town and returned to its inhabitants. Collaborative Innovation Hub Sustainable Materials Center The Manufacture Des Talents "Les Pistes" district . A site with an economic, social and societal orientation Because it embraces ambitions that are as economic as they are social and societal, Parc Cataroux illustrates a balanced growth essential to contribute to a positive future. Beyond the economic dynamism essential to development, Parc Cataroux is being built first and foremost for people of all ages and from all walks of life, who will come here to work, train and stay, or simply to have fun. Environmentally friendly designed, Parc Cataroux will leave a large space for future innovations and technologies, in order to preserve the planet’s resources and fight against global warming. . A collective approach The innovative spirit of Parc Cataroux also translates into the collective approach needed to make it a reality. Parc Cataroux must be considered and implemented with the public authorities, the economic and academic operators, and the coordinators of local and regional life. More widely, this project belongs to all those who want to see the region come alive and branch out. . The history of the Cataroux site Cataroux: a jewel of Michelin’s industrial, technological, and social innovation Symbol of innovation and adaptation With the first large modern factory that was inaugurated in 1921, Cataroux is also a hub of the Group’s innovative power, as Michelin’s major R&D center. The site hosts not only measurement and chemistry labs, but also various grounds for tests and innovations, such as the “Va-et-vient” (back and forth) tracks that have become emblematic of the transformation and development of the industrial town.Supported by Michelin’s expertise in the field of materials, the Cataroux site continuously renews itself, and develops very early production capacities going well beyond the tire. Motor for Clermont-Ferrand’s development Over 30 years and the inauguration of Cataroux, Michelin will have acquired 180 hectares of land between the historic towns of Clermont and Montferrand. The development of the factory profoundly changed town planning for this area “between two towns”, and made a definitive contribution to the assimilation of the two centers. In the 1910's, Michelin already counted 4,000 employees. After the inauguration of the Cataroux factory and over the following sixty years, the number of employees present in the conurbation reached nearly 28,000 people. The town of Clermont-Ferrand, the capital of a department that was mainly agricultural at the start of the century, would see its population more than double. Illustration of an innovative social policy Michelin progressively drew a global vision of its social contribution around its Cataroux factory, promoting access to health, sport, and education. Schools, clinics, accommodation, shops, and sports infrastructures were the pillars of this social dynamics that allowed the workers in the post-war period, and their families, to access decent living conditions, while developing the company’s attractiveness. The VISION Concept Read more Innovation strategy Read more