One of the major themes of our strategy is using innovation to differentiate our products and services from the competition. Innovation consolidates the Group’s technological leadership.
In 2017, Michelin unveiled its “Vision concept,” a two-in-one wheel and tire that illustrates the Group’s vision for the mobility of the future. The tire has earned recognition for its combination of brand-new technologies and services with an elegantly futuristic design.
Michelin’s innovation governance ensures that our research is open to the outside world and to new technologies, particularly through partnerships with university research labs.
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