27-04-2023
Michelin launches the "Michelin 3xplorer Club", an exclusive NFT collection
A new demonstration of dynamism by Michelin, as it continues to explore new areas alongside its customers
The experiences can be consulted on the Michelin 3xplorer Club Twitter account: https://twitter.com/Michelin3xplore
Michelin 3xplorer Club members will possess a unique digital work representing the Michelin Man. There will also be a lottery and community challenges to give members a chance to access exclusive experiences, such as the revelation gala of the famous MICHELIN Guide selection attended by top-flight chefs, the one-hundredth anniversary of the 24 Hours of Le Mans alongside the MICHELIN Motorsport Team and the MotoGP Grand Prix, and to discover Michelin as never before. Michelin is pleased to propose these unique experiences to its fans, and to thereby strengthen its relationship with them.
This NFT collection is the first phase of the Michelin Web3 strategy, bearing witness to the brand’s desire to create new experiences for its customers, while consolidating its relationship with its community.
For this project, Michelin worked alongside partners of choice, including getbulldog.xyz, a startup specialized in Web3 and NFTs, Goeland Studio, a digital creation agency specialized in virtual and augmented reality and Metav.rs, specialized in designing Web3 and metaverse experiences. Together, they created a unique collection of NFTs, reflecting the excellence and innovation associated with the Michelin brand.
Discover Web3 with the Michelin Man and live unique experiences with Michelin when you join the Michelin 3xplorer Club on Twitter*!
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