More efficient mobility
At customers' side to optimize their mobility

In motorsport as in everything it undertakes, Michelin is committed to a strategy of sustainable performance in its products, services, and solutions. Through innovation, development, testing, incubation and technology transfer, the Motorsport Hi-Tech Lab has set out to make the solutions developed through motorsport accessible to the broadest possible market. 

Motorsport is driving advances in sustainable mobility

Michelin's involvement in flagship competitions such as MotoGP™, Moto-E™ World Cup, FIA Formula E, Mission H24, the Le Mans 24H and endurance racing actively feeds into its strategy of ever more sustainable mobility. Welcome to its High-Tech Lab: Motorsport!
The motivation behind Michelin's involvement in Motorsport dates all the way back to 1895! After inventing the removable bicycle tire, Édouard and André Michelin decided to build their own car - called L'Éclair - to conduct a life-size test of their tire by taking part in the Paris-Bordeaux-Paris road race, now considered to be the first Grand Prix organized by the Automobile Club de France. Behind the wheel of L'Éclair, the two brothers accrued invaluable experience that enabled them to quickly refine the concept of the car tire. Four years later, the electrically-powered "Jamais Contente", riding on Michelin tires, became the world’s first car to top 100kph!
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Michelin's Hi-Tech Lab

Throughout its history, the Michelin Group has understood the value of a Hi-Tech Lab in Motorsport. Beyond the sporting exploits and achievements, motorsport is an extreme playing field for pushing back the limits. The Hi-Tech Lab can be used to incubate new ideas, fast-track technology transfers, streamline exchanges of know-how and experience, shorten development loops and test new methods before industrializing them. In the face of current environmental issues, this agility also contributes to the firm’s ability to rise to the challenges associated with the quest for more sustainable mobility.

FIA Formula E

When Michelin became a founding partner of the first FIA Formula E championship for all-electric single-seaters in 2013, it saw this pioneering competition (1) as a tremendous opportunity to support its commitment and its ambitions for sustainable mobility: namely to improve mobility by making it safer, more affordable and more environmentally friendly, to promote electric mobility and boost connected mobility.

Formula E racing gave the Michelin Hi-Tech Lab the opportunity it needed to step up its research and incubate promising materials that improved tire performance over a longer lifespan.

In 2019, Michelin revolutionized the tire used on the all-electric single-seaters: the Michelin Pilot Sport for Formula E vehicles became the world's first-ever connected racing tire! Through this innovation, the Hi-Tech Lab gained solid expertise in data acquisition and processing, and this research will be used to develop connected solutions for the mass market.
  • Motorsport, in the service of sustainable mobility

  • Lab geared to sustainable mobility for Michelin

    For Michelin, the FIA Formula E Championship for electric single-seater racing cars serves as an outstanding High-Tech Lab for that fosters innovations and the development of sustainable solutions for both its customers and the services it provides.

  • Moto-E™ World Cup, the 100% electric championship

    A competition to meet the challenges of electromobility and accelerate the integration of sustainable materials.

  • Mission H24 : fuel cell technology in endurance racing

    A real-life laboratory for developing sustainable, hydrogen-based solutions.

  • FIA Formula E
  • FIM Moto-E™ World Cup
  • Mission H24

(1) The FIA Formula E Championship is the world's only automobile championship to have earned ISO 20121 certification, which recognizes sustainable best practices in event management and organization. 

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The challenges posed by future mobility

The Michelin Group has set itself another major challenge for 2050, namely to manufacture tires entirely from sustainable materials (i.e. bio-sourced, regenerated or recycled).

Supported by its involvement in pioneering championships such as the FIA Formula E and the FIM Moto-E™ World Cup for all-electric motorcycles, Michelin will optimize its research and achieve its Vision 2050 strategic objectives.

As a major player in the drive for safer and more environmentally-friendly mobility, Michelin is focusing on developing electric mobility.

Through its subsidiary Symbio (a joint venture involving Michelin and Faurecia), the Group is working on hydrogen and fuel-cell solutions. The Mission H24 project and GreenGT's LMPH2G racing prototype will prompt the creation of a special category for hydrogen-powered prototypes at the 24 Heures du Mans race from 2024. This Hi-Tech Lab in endurance racing will further accelerate research.

TEST TOMORROW'S SUSTAINABLE SOLUTIONS

In motorsport, as in everything it undertakes, Michelin is committed to a strategy of long-term, sustainable performance. Through innovation, development, testing and technology transfer, the Motorsport Hi-Tech Lab has set out to make the sustainable solutions developed through motorsport rapidly accessible to the broadest possible market.

One-of-a-kind mobility experiences

From road maps to mobile apps and from itineraries to travel guides, Michelin and its different mobility services offer millions of travelers worldwide "a better way forward".

Michelin brings out maps, guides, digital services, and exclusive offers that make mobility easier, guiding its customers to memorable experiences on their travels and journeys, and making the Michelin brand part of consumers' everyday life.

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