Global Sustainable Mobility Player
Building the sustainable mobility of tomorrow

Because tomorrow's mobility will have to be cleaner, safer, more accessible, more efficient, Michelin, as recognised player in international bodies, constantly unites and takes action to provide solutions.

Building the sustainable mobility of tomorrow


Transportation currently accounts for nearly a quarter of energy-related CO₂ emissions and 15%-17% of the total share of emissions generated by human activity. If nothing changes, the growing demand for mobility could see that figure more than double by 2050.

Michelin is therefore focusing its approach on three priorities: 

  • The development of new technologies and energies that will enable the widespread use of clean vehicles with long range. Michelin intends to make its contribution to the vehicle of the future through developments in its products and services (tires), new technologies (fuel cells and autonomous vehicles) and co-innovation workshops at Movin'On. 
  • Transforming the mobility of goods and people through the use of intelligent systems in Michelin's products and services to support changing usage. 
  • Urban mobility. With 70% of the world's population expected to live in cities by 2050, urban mobility is a key concern for Michelin. The Group is actively participating in the new mobility ecosystems by playing a unifying role.  

The Movin'On ecosystem

Movin'On, which was created and inspired by Michelin, is the first global co-innovation ecosystem for sustainable mobility.

Movin'On has various tools for providing concrete solutions and innovations to meet everyone's mobility requirements, with the aim of contributing to society's advancement and protecting the planet:
  • The Movin'On Ecosystem

  • LABs

    A "Think and Do Tank" format that fosters innovation in ecosystems. Movin'On currently has two LABs: one in Paris and the other in Montreal

  • Communities of interest

    Working groups that study a problem related to our key priorities, develop a common vision and together test new mobility solutions.

  • Movin’On Startup Booster

    A support system that helps startups find partners in order to fast-track the development of sustainable mobility solutions.

  • The Design Challenge

    A global mobility design competition that rewards innovative projects addressing sustainable mobility of the future

  • The Experts Market Place

    An application that brings experts and project owners together.

  • The Movin'On LABs
  • Communities of interest
  • The Startup Booster
  • The Design Challenge
  • The Experts Market Place

The ecosystem's flagship gatherings: 

  • The Movin'On Summit: the annual global sustainable mobility summit, which creates the right conditions for fostering disruption, connections and action. 
  • Digital meetings: organized regularly throughout the year to bring together partners and experts. 


Michelin is involved in the work of the SuM4All (Sustainable Mobility for All) coalition and in late 2020 was coopted into the Steering committee for a further two-year term. It is the only representative of the private sector.

This global initiative led by the World Bank aims to give countries the means to take more effective action for sustainable mobility, which is not only environmentally responsible but also safe, efficient and accessible.

Using data from some 50 public stakeholders and the processing capability of World Bank analysts, a decision tool called the "Global Roadmap of Action" (GRA) was developed. It enables countries to:
  • Gauge their progress in the four aspects of sustainable mobility by comparison with their "peers" (countries with comparable geographical conditions and economic development);  
  • Identify the policy measures that have yielded proven results in similar national contexts, and adopt them; 
  • Draw up "SuM4All"-certified projects eligible for funding by the World Bank and Multilateral Development Banks. 
In 2020, Michelin actively contributed to a specific project to test the decision-aid tool on the specific case of South Africa, working through its teams present in the country.

The Tire Industry Project (TIP)

Formed in 2005, the Tire Industry Project (TIP) is the primary global forum for the tire industry on sustainability issues. It is comprised of 11 leading companies representing approximately 65% of the world’s tire manufacturing capacity.

It aims to identify and address the potential human health and environmental impacts of tires throughout their lifecycle and contribute to a more sustainable future.

Collective approach at the tire sector level

In collaboration with the WBCSD, Michelin and all the companies of the Tire Industry Project have jointly drawn up a roadmap of the UN Sustainable Development Goals for the tire sector (TIP SDGs Roadmap) : « Sustainability Driven: Accelerating Impact with the Tire Sector SDG Roadmap ».

This Roadmap offers a framework for action that outlines impactful pathways for the entire sector to contribute to the ambitions of the SDGs. The Roadmap aims to guide, inform, and support decision-making along the value chain, encourage stakeholder dialogue and inspire action-oriented initiatives among industry peers and beyond.

The Roadmap aims to become a key reference for any tire-value-chain stakeholder that aspires to sustainable business. For people and planet, the Roadmap offers inspirational actions and case studies toward a future of sustainable mobility.
Florent Menegaux, Group Michelin CEO

TIP identified 8 Sustainable Development Goals as those where the sector has the potential to have the highest impact through collective multi-stakeholder action. SDG 8 (decent work and economic growth) and 12 (responsible consumption and production) map against the Roadmap actions most frequently.

Transport Decarbonisation Alliance

Transport accounts for almost a quarter of energy-related CO₂ emissions, 15-17% of the total distribution of emissions from human activity. And if nothing is changed, they could more than double by 2050, given the increased demand for mobility. Cooperation between state and non-state actors is therefore essential.

Michelin initiated the creation of the Transport Decarbonisation Alliance (TDA) in 2017 with France, Portugal, Costa Rica and Alstom.This coalition brings together major players in the systemic transformation of mobility, working to find concrete solutions for a "net-zero emission" mobility system by 2050.

Through the Movin’On ecosystem, Michelin enabled the TDA to run a global campaign rallying public and private stakeholders to the "Zero emission freight vehicles" issue with the objective of signing a Global Memorandum of Understanding on this type of vehicle.

Act, Action Towards Climate-friendly Transport

Following the "Climate Action" summit in September 2019, Michelin joined the ACT initiative for Action towards Climate-friendly Transport. This UN-led initiative aims to draw together, under a single banner, the efforts and actions conducted by governments, cities, companies and all of the institutional partners. Michelin is a stakeholder alongside some 30 major global groups.

World Business Council on Sustainable Development (WBCSD)

The WBCSD is a global organization of over 200 businesses from all sectors of the economy, working together to accelerate the transition towards a sustainable world.
Since 1995, WBCSD has been working with member companies along and across value chains to deliver impactful business solutions to the most challenging sustainability issues.
A bicycle at a stop in front of the Transport Decarbonation Alliance site

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