Michelin announced its ambition on April 8th, 2021 at the Capital Markets Day to make its tires 100% sustainable by 2050, by integrating 40% of biosourced or recycled materials by 2030. This is a realistic challenge thanks to the Group's expertise in materials, its capacity to innovate and to develop new technologies and supply chains.

The EMPREINTE project fits perfectly with our All-Sustainable strategy for 2030 with the constant search for the right balance between people, the planet and economic performance. It is an important step in the realization of our polar star, the VISION concept, and more particularly in our ambitions in terms of sustainable material rates. The EMPREINTE project aims to accelerate the achievement of these ambitions, by continuing to offer ever more efficient products by integrating ever more sustainable materials.
Eric-Philippe Vinesse, Executive Vice President, Research and Development, Member of the Group Executive Committee

THE EMPREINTE PROJECT, A LEVER TO ACHIEVE THESE AMBITIONS

In order to further implement its All-Sustainable approach, Michelin launched the EMPREINTE project in late 2020. Funded by the future investment program (PIA) operated by ADEME as part of the French automotive recovery plan, the EMPREINTE project aims to propose effective solutions for recycling or bio-sourcing materials and eco-designed products. These will improve the overall environmental footprint of tires by guaranteeing performance in use that fully meets the expectations of new vehicles and mobility needs.

Addressing the major challenges of sustainable mobility, the EMPREINTE project targets two strategic markets: individual mobility (passenger car tires) and goods transport (truck tires).

FOUR COMPLEMENTARY RESEARCH AREAS ADDRESSED JOINTLY

The 5-year EMPREINTE project covers 4 complementary research areas, sources of innovation:

  • Materials: Development oof new sustainable materials (recycled and bio-based, e.g. from waste recovery), and their production processes;
  • Tires: design and development of «sustainable » demonstrator tires, integrating these new materials, while guaranteeing an optimal level of performance;
  • Connected: Optimizing the impact of tire use through the development of connectivity and predictive maintenance solutions;
  • Manufacturing: Optimization of tire manufacturing processes to manage the industrial complexity induced by these new materials.

A SOCIAL AND ENVIRONMENTAL CHALLENGE FOR THE AUTOMOTIVE INDUSTRY

The priority tire markets targeted are those of passenger cars and heavy goods vehicles, where the stakes are the highest, both from an environmental point of view and for the automotive industry. The aim will be to introduce more sustainable materials into tires, initially in small series, then on a larger scale for all ranges.

The EMPREINTE project will thus contribute to accelerating the conversion of the tire industry to more sustainable materials. It will enable the players in the sector to perpetuate their positions on markets that are increasingly demanding in terms of environmentally friendly innovations.

The parallel development of recycling and production of more sustainable materials will not only supply tire factories but can also be valorized and extended to other industrial sectors, thus amplifying the benefits of the EMPREINTE project.

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