The Michelin model, at once global and local, was presented by Florent Menegaux as “a model adjusted to the global reality in all its complexity, and which is particularly efficient in times of crisis.” This strategy enables the Group to constantly acquire new skills and innovate while maintaining close relationships with its customers and partners.

A model adjusted to the global reality in all its complexity, and which is particularly efficient in times of crisis.
Florent Menegaux, Group Michelin CEO
Photo de Florent Menegaux

Deglobalisation and re-localisation: options requiring careful consideration

Ever since Michelin was founded, international growth has been a priority. Today, the Group employs 127,000 people in 170 countries, embracing the belief that being open to the world is a key asset that enables it to progress, innovate and explore new solutions. This belief goes hand in hand with a desire to be in phase with today’s rich and complex world where interdependency abounds.

 

Michelin’s approach has allowed it to become more than a tyre manufacturer. The Group is deeply committed to forward-looking sectors such as 3D printing, remote fleet management and hydrogen fuel-cell technology. “Michelin has been able to develop this know-how thanks to its global reach. I am consequently wary of the radical choices some people claim are the only solutions to the current crisis,” stressed Mr. Menegaux.

Men and women are central to reopening the economy

According to Mr. Menegaux, “Our recovery from the crisis will depend on our ability to reconcile economic, societal and environmental interests.” Before the Commission, he seized the opportunity to reiterate Michelin’s intention of weathering the storm while remaining true to its commitments and strategic ‘Everything Sustainable’ vision.

 

A further condition for overcoming the crisis is staff training and the constant ramping-up of skills. This major challenge represents an additional opportunity, particularly in France which already boasts a well-rooted world-class ecosystem.

Recevez nos informations par email