Guide rouge

Strategy

Early on, the Michelin brothers came to the simple realization that it isn’t enough to make good tires. You have to help customers use them by offering a mobility experience that is enriched over time.
michelin gastronomie

Gastronomy

The MICHELIN Guide needs no introduction. The 34 MICHELIN Guide titles, available in 24 countries, now feature more than 30,000 restaurants.
appli michelin

Maps and travel apps

From road maps to mobile apps and from itineraries to travel guides, Michelin and its different mobility services offer millions of travelers worldwide “a better way forward.”
shoes michelin

Lifestyle products

Car and bike accessories, shoe soles, and sports and leisure gear ... Michelin Lifestyle brings Michelin fans a vast array of branded products designed to make long-lasting improvements to their mobility experience.

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