The Group

Edouard Michelin took over the company, which was renamed “Michelin et Cie”.

Michelin introduced L’Éclair - the first car to “run on air” - in order to compete in the Paris-Bordeaux-Paris race.

Michelin adopted an original style of communication based on a man made from a stack of tires.

The 1900 Red Guide.

It was a prototype map of Clermont Ferrand and its surroundings.

Michelin commissioned a market survey entitled “The National People’s Automobile Survey” The aim was to collect data on consumer needs to draw up a design brief for a new, more versatile and, above all, more affordable automobile. The result was the Citroën 2 CV.

Michelin filed a patent for the revolutionary “radial” tire

Michelin launched the first low rolling resistance tire, the forerunner to the MICHELIN EnergyTM range released in 1994.

Michelin adopted a global corporate tagline illustrating its pledge to achieve better, more efficient and more environmentally-friendly mobility: “Michelin: a better way forward”.

Michelin organized the first global Sustainable Mobility Summit in Montreal. Michelin showcased a revolutionary prototype of its Vision Concept tire.

Presented during the 2019 edition of Movin’On in June, in partnership with General Motors, the MICHELIN Uptis prototype (or ‘Unique Puncture-Proof Tire System) is a major advancement toward achieving Michelin’s VISION concept. Because Uptis is airless, the breakthrough wheel assembly eliminates the dangerous risk of flat tires.