Michelin: a constructive dialogue with its stakeholders
Effectively engaging with its stakeholders is critical to Michelin’s business; it supports its business relationships and helps to deliver on Michelin strategy and PRM ambitions. As part of its group-wide strategy to develop relationships with stakeholders, Michelin initiated in 2014 a program of multi-stakeholder roundtables. A stakeholder engagement helps the Group drive performance improvements and shapes the changing face of mobility.
Stakeholder dialogue: the Michelin Approach
The various Michelin businesses are encouraged to identify and engage with key stakeholders at a national and operational level.
The Group provides advice and tools to assist them with this, and in particular the "Michelin Stakeholder Relations Guidelines", which help them factor in their stakeholders' knowledge, areas of expertise, legitimacy and motivation to engage with Michelin.
Round tables around the world
In the geographic zones, Michelin has been engaged in stakeholder dialog in several countries in recent years. The latest meeting took place in the United Kingdom on July 7, 2017, coinciding with the inauguration of a new logistics building and the modernization of the retreading workshop in Stoke-on-Trent. In the afternoon, the plant and country management teams met with around 15 local stakeholders to discuss two topics: 1. "How can Michelin contribute to enhancing the skills and employability of young people in the region?" and 2. "How could Michelin's initiatives for the local community be as beneficial as possible with limited resources?"
Stakeholders from the world of business, politics, culture, education and the voluntary sector discussed a wide variety of subjects and put forward numerous ideas. Country director John Young stressed that Michelin was keen to pursue the dialog.
We want to understand the local community's needs and establish a real partnership.
Before this, the United States (2014) and Canada (2015) had organized similar meetings, each time gathering around 20 stakeholders, including institutional partners, NGOs, customers, suppliers, experts, investors and members of the transport community.
The meetings were an opportunity to expand Michelin's role in sustainable mobility to meet the expectations expressed by the representatives of society at large. They also gave stakeholders a chance to broach other issues, such as Michelin's role in the local education system or in a region's economic attractiveness.
After each meeting, the stakeholders' suggestions are set out in a report that is distributed and presented to the in-house management teams concerned, to feed into Michelin's strategy and decision making. The suggestions are also factored into the Group's materiality analysis.
2016: a decisive new phase
2016 saw Michelin's dialog with its stakeholders enter a new phase as a standing stakeholders' committee is established at the highest level of the company. This year, for the first time, around 10 prominent figures met with the Michelin Executive Committee, including Mr. Senard.
These 10 stakeholders, who represent every field of sustainable development - the company, the community and the environment - challenged MPR’s ambitions (Michelin Performance and Responsibility) and its main strategic policy directions. The first meeting took place in the second half of 2016.
Did you know ?
Michelin engages in an ongoing dialog with its stakeholders
On Monday, 28 and Tuesday, 29 November, the first meeting of the Michelin Corporate Stakeholders' Committee was held in Clermont-Ferrand, in the presence of members of the Group Executive Committee and the CEO, Mr. Jean-Dominique Senard.
The purpose of this new body, comprising thirteen prominent figures from a range of backgrounds, is to enable the Company stakeholders to voice their opinions on our key strategic policy directions. The aim being to better understand the role society expects a responsible tire manufacturer to play in the field of mobility. The members of the Committee represent direct stakeholders of the Company: clients, suppliers, trade unions, investors, as well as international organizations, 2 NGOs, 1 academic organization, 1 start-up and 1 industry association. Members come from several continents: America, Europe, Asia.
These two days started paving the way of a direct and constructive dialogue between the Group Executive Committee members and these external stakeholders. The committee is set to meet annually. It provided an opportunity for the stakeholders to gain a better understanding of the Group's strategy as regards sustainable mobility, sustainable development, technology, the Michelin power and influence and its role as a responsible employer. The stakeholders were each given a chance to express their point of view and priorities, and also challenged the Group on numerous subjects. The Group leaders were very interested by these rich discussions and a date was set in 2017 to meet again.
In addition to GEC members, the first meeting was attended by:
- Mr. Antoine Bernard: CEO, International Federation of Human Rights (FIDH)
- Mr. Thierry Bogaty: Head of Amundi SRI Expertise
- Mr. Pascal Canfin: CEO WWF France
Mary Crass: Head of Policy and Summit Preparation, International
Transport Forum (ITF, OECD)
- Mr. Nicolas Estupinan: Transport Unit Coordinator, Development Bank of Latin America (CAF)
- Ms. Lila Karbassi: Head of Envionement and Climate of the Global Compact
- Mr. Antonin Leonard: CEO, think tank OuiShare
- le Dr. August Markl: President of the German Automobile Association Club (ADAC)
- Mrs Ursula Mathar: Vice-President Sustainability and Environmental Protection, BMW
- Kemal Ozkan: Assistant General Secretary, IndustriAll, exceptionally replaced in 2016 by Anne-Marie Mureau, Senior Advisor, IndustriALL
- Dr. Ajit Ranade: Senior President and Chief Economist, Aditya Birla Group
- Ms. Manoella Wilbaut: President Sustainability and Global Commercial Developments de DHL Customer Solutions & Innovation
- Mr. Jian Zhuo: Vice Director Department of Urban planning, University of Tongji (Shanghaï).