Michelin and sport: a long story

Today, when we talk about Michelin and sport, we naturally think of MotoGP, the 24 Hours of Le Mans race, rallies, Formula-e and more. But motorsports are only one part of our commitment to the sporting world.

Sport for all

Sport has inspired the company from its very beginnings. It was an ambition of its founders, André and Edouard Michelin, which we continue to pursue. Like them, we believe that sport contributes to balance, well-being and health. We also believe that it is a source of personal fulfillment and a catalyst for social integration and cohesion. Sport is an education in effort, performance, respect for oneself and others and these are values which are close to our hearts.

This is why we encourage sport within the company by making high quality equipment accessible to our employees and their families, and those living in cities where we are established. In Clermont-Ferrand, for example, a specific program called Oxygène encourages members of staff to practice a sport that fits in with their work hours.

But our approach knowns no boundaries. We provide sports equipment to areas of the world where access is often difficult and also make sure that disabled people can use it.

From ASM to Team Michelin

And it’s no recent thing... In 1911, Michelin founded the ASM (initially Association Sportive Michelin, then Association Sportive Montferrandaise), the Clermont-Ferrand multi-sports club. In France, it was one of the first examples of corporate sports sponsorship! Michelin was not only a pioneer in tires...and this commitment to ASM continues today.



Like us, athletes are always looking for a better way to move forward. And that is naturally a great reason for us to support them. This is the case for Team Michelin which includes Yohann Diniz, triple European 50km Walking Champion and Renaud Lavillenie, world record-holder for pole vaulting. These two formidable athletes are ambassadors for the Group. They regularly take part in events with employees to share their love for sport and physical exercise. Yohann Diniz has also done a few hours overtime as he works with our technical teams developing Michelin soles for even higher performance walking shoes!