Michelin launches European treasure hunt, 5 weeks to find the roadster fitted with MICHELIN Pilot Road 4 tires
Michelin, in partnership with the agency Stratégie One, recently launched a big European treasure hunt that will last until the middle of the summer.
Every Friday, at the same time for five weeks, Michelin will post clues on a special website (motohunt.michelin.com) to locate where the motorcycle with the MICHELIN Pilot Road 4 tires is hidden.
Introduced in 2014, the MICHELIN Pilot Road 4 on-road tire is available in Standard, GT and Trail versions and covers most categories of road motorcycles of more than 600cc.
The new tire brakes 17%* shorter on wet roads than its closest competitor and delivers 20%** more total mileage than its predecessor. The MICHELIN Pilot Road 4 is a tangible reflection of the MICHELIN Total Performance strategy, which is designed to drive continuous, simultaneous improvement in several areas of tire performance.
Sign up at motohunt.michelin.com
Media Contact: + 33 1 45 66 22 22
*Braking tests conducted on wet and slippery surfaces in July 2013 by the DEKRA Test Center, an independent testing company.
** In-house tests conducted in 2013.