Michelin introduces a new phase in the development of the MICHELIN Exelagri label to mark its 10th anniversary

MICHELIN Exelagri marks ten years of experience and high standards in the world of agricultural tire retailing and opens up new growth prospects.


Michelin is celebrating the tenth anniversary of MICHELIN Exelagri, a partnership program with dealers that is designed to develop quality offerings and services for far

m operators. Over the next ten years, one in every two agricultural tires sold in Europe should come from an outlet certified to MICHELIN Exelagri standards following an independent audit.

The MICHELIN Exelagri label, which was introduced in 2004, indicates that an agricultural tire outlet has undergone an independent audit process and been certified as providing a high quality of service tailored to the needs and expectations of farm operators.

MICHELIN Exelagri is a guarantee of quality and professionalism for farmers. For them, a certified dealer represents a reliable partner who can provide customized advice and support for technical operations.

Ten years since its creation, the MICHELIN Exelagri network has:

  • 770 certified outlets, 95% of which are in Western Europe and 5% in Eastern Europe.
  • A 38% share of the European agricultural tire market (all brands combined). In other words, four in every ten tires sold in Europe today come from a certified MICHELIN Exelagri dealer..

Michelin is identifying new growth prospects for its MICHELIN Exelagri label over the next ten years. After a major phase of geographic expansion to build up the network of 770 certified outlets, Michelin is now drawing up new strategic geographic objectives and announcing market ambitions for all certified sales outlets.