Mountain biking – 2015 Michelin seals partnership deals in three major MTB categories
When it comes to striking associations with partners in competitive mountain biking, whatever the category, and wherever in the world, Michelin’s objective is to share its vision of the sport, as well as its taste for innovation with a view to proposing the market’s most competitive tires.
Thanks to the expert feedback it receives from the world’s best mountain bikers, Michelin sees competition as a full-scale laboratory that allows it to put its tires of tomorrow through their paces in the most extreme conditions.
This season again, Michelin will enjoy a high number of key partnerships in the sport.
For the second year running, the MICHELIN Wild Advanced Reinforced will be the discipline’s official tyre. The range has already enjoyed success in the Enduro World Series in the hands of Nicolas Vouilloz, the 2014 Megavalanche winner Rémy Absalon, and Karim Amour, the 2014 Maxienduro Eurocup and Roc Enduro champion.
This season will see the 2013 EWS champion Jérôme Clementz join the Michelin Enduro family which will be as active as ever on both the sporting and tyre-development fronts.
Michelin will continue its partnership with BH-SR-Suntour-KMC which boasts athletes of the calibre of Olympic and world champion Julie Bresset, the 2014 ROC Marathon winner Maxime Marotte, Stéphane Tempier, who came an excellent fifth overall at last year’s XCO 2014, and Jordan Sarrou, winner of the 2014 U23 World Cup and also of the ROC Élite, his maiden appearance at the sport’s premier level.
In the world of Freeride, Michelin will continue its association with 2013 and 2014 Red Bull Rampage participant Pierre-Edouard Ferry, as well as with FMB World Tour runners Louis Reboul and Yannick Graneiri.