Total and Michelin join forces to launch an ambitious worldwide road safety education program targeting 10-18 year-olds
Montreal, May 30, 2018 – Total and Michelin, leading players in global mobility, are launching a major road safety education program for 10-18 year-olds via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a 3-year period. The Total Foundation and the Michelin Corporate Foundation have decided to contribute 1.5 million euros jointly to this initiative.
Throughout the world, road accidents take the lives of over 227,000 young people under 20. In fact, it is the leading cause of death for 15-17 year-olds. Determined to make a real impact on sustainable and safer mobility, this unique cooperation between Total and Michelin will launch its initial phase in France, Cameroon and India. The plan is then to rapidly expand to other countries and welcome new partners into the program.
Partners of local and regional educational communities, the foundations of the Total and Michelin Groups will work together to provide solutions taking into account local realities and measuring the impact. This road safety education program for 10-18 year-olds will be developed using an innovative digital platform.
Drawing on the expertise of local Total and Michelin subsidiaries and with the support of local partners and stakeholders, this interface will facilitate deployment of teaching materials to the community of teachers and educators. This tool will also highlight good practices and assess the relevance of various actions, the goal being to customize the tool for each local community, thus optimising effectiveness.
Safety is one of the Group’s key values and our commitment to transportation safety is a priority. Drivers cover over 700 million kilometres per year, placing mobility at the heart of Total’s activities. Today, we are sharing this specific road safety expertise with local communities to prevent road accidents, via an educational partnership developed with Michelin. Our strong roots in the host communities ensure the success of this project. By addressing 10-18 year-olds directly, we have a golden opportunity to make them future road safety ambassadors and to contribute, through education, to saving lives.
We are all convinced that digital tools are a new opportunity to engage in highly targeted, even bespoke, interaction with people. This innovative program, developed in close collaboration with the Total Foundation teams, will channel this certainty into a priority action: making our roads safer for children and adolescents. At a moment in life when they are developing their autonomy, we want to provide the means for them to learn in harmony with their community.