Michelin at the 67th International Motor Show in Frankfurt
Tomorrow is today.
The Michelin Group’s power of innovation has ensured its success and legitimacy for 125 years. It is an essential lever of excellence and one of the foundations of its strategy. Thanks to the curiosity, inventiveness and undeniable know-how of our 6000 researchers worldwide, the Michelin Group is strengthening its status as a technological leader and is not afraid to stand out from the competition. The 2017 Frankfurt International Motor Show (IAA) is a great opportunity to present the range of mobility experiences that Michelin offers motorists from around the world, but also an influential channel to vigorously affirm our desire to maintain high quality standards in the design and manufacture of our products. The professional and public authorities that test the performance of tyres can contribute to this. By publishing test results on worn tyres, we offer our customers the only reliable indicator of the durability of tyre performance throughout the life of the product. To prepare for tomorrow is to refuse today the scheduled obsolescence and give our products the means to last, while ensuring the safety of the driver and passengers.
We are fully committed to accompany our customers in their future mobility experiences. The Paris Agreement concluded in November 2015 by public authorities and private organisations constitutes a formidable impetus for reinventing transport. Industrial and service innovation is the result of solving challenges: one of these is reducing our environmental impact while intelligently nurturing the growing need for mobility. This challenge, the Michelin Group sees as a source worthy of emulation and an opportunity to conquer new markets. Our creative and technologically sound initiatives have only one target: our customers. The Vision concept tyre perfectly illustrates the slogan of the 67th International Motor Show ‘Future now’. A future at the forefront of technology that revolutionizes the way we view our mobility. By adding just enough material to a revolutionary alveolar structure and determining its composition according to the use of the motorist, we will reach a new reality in the tyre industry: less material consumed for better service to our customers.
Do better with less.
Today and tomorrow.