MOVIN'ON - The Michelin Challenge Bibendum 2017 edition
The Michelin Challenge Bibendum, which is becoming MOVIN'ON, the global summit for sustainable mobility, will be held in Montreal in June 2017. After a memorable event in Chengdu in 2014, the next global get-together on sustainable mobility will be held in Montreal, Canada’s largest metropolis, on June 13, 14 and 15, 2017.
Since 1992 and the release of the first fuel-efficient tire, Michelin has reaffirmed its vision of effective, sustainable mobility with the goal of helping people and goods to move about more efficiently. At the COP21 conference in November 2015, Michelin pledged to reduce the carbon footprint of its tires 20% by 2030. In addition to Company-level initiatives, Michelin also wants to pursue the dialogue with other stakeholders in order to reinvent a form of mobility that is safe, connected and responsible.
In 2017, we want to launch a new, even more open dynamic that will permit large and small companies as well as start-ups, scientific institutions and NGOs to offer sustainable mobility solutions, in particular to cities, which will be home to the vast majority of the world’s population.
Powered by this vision, we have chosen Montreal as a partner and host city for the next MOVIN'ON, the global sustainable mobility summit, which will thus open up to a new ecosystem of public and private players that want to be part of the adventure. Michelin is leading this new phase, whose success will depend on the collective federated around the project.
MOVIN'ON is more than just a name change; it’s a call to action. Joining forces so that together we can invent, improve and project ourselves into tomorrow's world of transportation is the key point. Montreal is a city that has pioneered in sustainable urban mobility and in a few months it will host a unique platform for demonstrating prototypes and innovations that support mobility. Let's transform the transportation industry by soliciting the ingenuity of researchers, the agility of start-up creators and the technological power of large companies. I want this international event to create a roadmap that traces a tangible way to achieve the sustainable mobility of the future and that we can show to public authorities.
Montreal, with its commitment to reducing its greenhouse gas emissions 30% by 2020 compared with 1990 and its tangible initiatives to electrify transportation, is positioned as a leader in the area of sustainable, effective mobility. Hosting the 2017 Michelin Challenge Bibendum, now called MOVIN'ON, the global sustainable mobility summit, recognizes the city’s efforts to create the society of the future. This global sustainable mobility summit, which will be held in Montreal, will provide an opportunity to showcase the city's innovations and to discuss them with the world's leaders in the field.
In addition, Michelin is joining with C2, the Montreal-based company, as an organizing partner for MOVIN'ON, the global sustainable mobility summit.
C2 is proud to be a partner to this global event. This project will enable us, once again, to demonstrate the power of creativity to transform and reinvent industries by encouraging innovation through the collision of ideas. We also want to emphasize the key role that Tourism Montreal played in attracting this event to Montreal.
From Michelin Challenge Bibendum to Movin'On