Mobivia joins forces with Michelin to drive further growth in A.T.U
Lille and Clermont-Ferrand, February 12, 2018 – In a bid to drive further growth in its German automotive services provider A.T.U (Auto-Teile-Unger) and offer A.T.U customers a continually enhanced experience, Mobivia – the European leader in multi-brand vehicle servicing and parts – has joined forces with world leading tire manufacturer Michelin, which has acquired a 20% minority stake in A.T.U for a total amount of €60 million.
Mobivia and Michelin will combine their expertise in their respective historical markets in order to improve the customer experience and support the development of A.T.U in Germany, Austria and Switzerland.
Established in 1985, A.T.U today boasts the largest network of auto centers in Germany, which is Europe’s leading auto aftermarket. The brand operates 577 auto centers in Germany, 25 in Austria and 6 in Switzerland.
A.T.U became part of the Mobivia group in December 2016, thereby enhancing Mobivia’s coverage as a European provider of multi-brand servicing through its historical brands Norauto, Midas and Carter-Cash. Mobivia is today the leading auto maintenance and repair chain in Europe, with more than 2,030 workshops and retail outlets, more than 20,000 employees and total annual revenue of €2.7 billion (for the year ended September 30, 2017).
Michelin has over 110 years’ experience in Germany and employs more than 8,600 people in the manufacture, sale and distribution of tires and associated services in the country. The partnership with Mobivia is an opportunity for the Michelin Group to expand access to markets for its products and offer an even richer customer experience alongside A.T.U.
In a changing auto industry, we believe that partnering with an industry leader will enable A.T.U to continue the renewal process that it began this year.
Joining Mobivia set the stage for our transformation. Michelin’s contribution will strengthen our momentum so that we can sustainably and effectively satisfy our customers, which is one of our priorities.
Mobivia, the benchmark vehicle servicing specialist in several European countries, has a track record of growth and constantly improved quality of service. With more than 110 years’ experience in these countries, Michelin is familiar with the needs of their consumers and the specific demands of their markets. That’s why we wanted to join forces, to improve the customer experience and showcase our mobility offerings.
The completion of the agreement remains subject to the approval of the competent anti-trust authorities.