Promoting retreading

Retreading is the cornerstone to our circular economy strategy in the transport sector. It increases the life of a truck tire three-fold and has indisputable benefits: a very low cost per mile, saves raw materials, supports local industries involved in maintenance operations and more. Despite these many advantages, retreading must compete with low-end tires which represent a lower investment at purchase.



We are convinced that retreading is “the best way forward” for goods transportation. Guy Heywood, Michelin UK & Ireland Sales Director, Antoine Pinneau, Michelin Senior VP Pre-Development and Claire Dorland Clauzel, Group General Director, head of Brands, Sustainable Development and External Affairs, present the reasons for choosing retreading to the Wall Street Journal.


The Business Debate - MICHELIN - Circular Economy