Play with Michelin during expo Milano 2015 and learn how to better feed the planet

From 5th to 9th of October, Michelin encourages its Facebook community to participate in a contest that promotes sustainable farming practices. Preserving topsoil and thus its agricultural potential is the key to feed the world.

Jeu concours Milano


This week, take part in the contest “Michelin helps to feed the planet” and learn why healthy soils help feed the soaring worldwide population. The Michelin Man has gifts in his stash for lucky winners!

This contest takes place as Michelin participates in Expo Milano 2015 ending end of October. Alongside its partner, the agricultural engine manufacturer New Holland Agriculture, Michelin promotes at the event sustainable agricultural practices.

To take part in the contest, go to the corporate Facebook page.

The Agricultural Product Line Customer-Focused Digital Strategy

Focus on

Attentive to the expectations and needs of farmers, the MICHELIN Agricultural Product Line is adapting its digital strategy. We spoke with Guylaine Drolet, the business unit's Digital Communication Manager, who explains the main ideas behind it.