NGOs and Michelin
NGOs play an increasingly important role in our society. They express people's expectations, needs and doubts. Michelin works in tune with them.
3 questions for Hervé Deguine, head of relations with NGOs and civil society in the Public Affairs Department:
How do you see NGOs?
NGOs have become highly influential structures and essential stakeholders. Studies show that citizens today have less confidence than previously in what governments, corporations, unions and even the media say. So, they increasingly turn to NGOs to make their voice heard. These organizations carry messages from civil society and we must obviously take them onboard and have discussions with them.
With which NGOs do you work?
Everywhere we are based we work with hundreds of NGOs at a local level, on everyday subjects from road safety to cultural events.
Internationally, we have one partner NGO, the WWF, an organization specialized in the defense and protection of the environment.
In April 2015 we became partners with the WWF to promote a natural and sustainable rubber business and also to work together on a reforestation program to protect fauna and flora.
We also regularly meet with many other NGOs within a structured environment or through more informal meetings, to discuss societal and environmental issues.
And of course, we have also a very close relationship with NGOs involved in issues relating to transport, road safety, sustainable mobility like Transport & Environment in Europe.
Why is it important for us to work with NGOs?
Firstly, they are corporate stakeholders. We must therefore work with them as we do with all our other stakeholders. Secondly, they provide a different view of things. They bring new ideas, enhancing and promoting new talents. There is often a real coming together of values that allows us to envisage projects that we could not achieve by ourselves. This is the case, for example, of a large rubber tree plantation, forest agriculture and reforestation project in Indonesia that we are currently working on with the WWF and other local NGOs.
We don't always agree on everything, which is not essential, but we have common objectives upon which we can build something together. And that's the most important part of this kind of collaboration.