COP21 - Interview P. Oliva - "5 game changers to address the challenges of today's mobility"
Patrick Oliva, External Relations Director in the domains of sustainable mobility and energy transition for Michelin Group, Supervisor of Michelin Challenge Bibendum
Can you remind us what is Michelin Challenge Bibendum? How does it tie in with COP21?
Since 1998, the Michelin Challenge Bibendum has been drawing together all of the stakeholders involved in creating tomorrow’s sustainable mobility. It is part of an ongoing initiative to consolidate the improvements made since 1998 to achieve clean, modern, sustainable mobility. Transport is an area that must absolutely change and move towards energy efficiency and an energy mix that will significantly reduce CO2 emissions, a core COP21 ambition. The link with COP21 is even stronger today because the UN wants to treat transport as a subject in its own right at COP21, and we are delighted to be able to organize the "Transport Day" in collaboration with SloCat. This event, which is taking place on December 3rd at Paris Le Bourget, is bringing together experts in the transport and climate change fields to talk about how low-carbon sustainable transport can help combat climate change. We will continue our discussions on December 6th.
“Be bold and innovative” – this was your message during the latest edition of Michelin Challenge Bibendum. How are employees being involved?
Employees are involved through the Group's main ambitions for 2020. One of the Group's ambitions is to lead the field through its products' performance, with the target of avoiding the emission of 8 million metric tons of CO2 thanks to our technical innovations. This ambition, like the others, is at the heart of the company’s purpose and taken up by all of the Group's teams so that we are all mobilized.
Another of our ambitions is to work globally towards a form of sustainable mobility, which uses less energy and generates fewer emissions. This is the main role of Michelin Challenge Bibendum, but also an initiative within the Group at large. The goal is to combine the growth in transport and mobility with an effective reduction in CO2 emissions. This has to be reflected in everyone's everyday activities, even the most minor ones.
Safer, cleaner urban mobility remains one of the challenges for tomorrow. What are you doing to achieve more sustainable mobility?
At the 12th edition of the Michelin Challenge Bibendum in Chengdu in 2014, we brought out the Green Paper, which contains key proposals for a sustainable mobility which must become pleasurable. The Green Paper is underpinned by five main policy directions that we call "game changers" and which are essential for meeting today's mobility challenges:
- Adopt ambitious targets for reducing CO2 emissions - COP21 will help;
- Create urban areas with ultra-low pollutant emissions, thereby encouraging non-motorized forms of transport;
- Reinvent innovative last-mile logistics systems;
- Develop "door-to-door" passenger transport solutions using coordinated systems;
- Raise private investment for sustainable transport infrastructures.
The proposals contained in the Green Paper are a suitable response to current challenges and to the vision of a sustainable future.