8 staff reporters at Michelin Challenge Bibendum

As part of the 2014 Michelin Challenge Bibendum in Chengdu, 8 Michelin employees became reporters at the event. This provided the opportunity for the employees to share the event experience “live” with their colleagues. Here is how it worked…
8 employés reporters au MCB 2014

An international presence

Michelin representatives worldwide:  8 employees, all amateur reporters, came from the geographical zones in which Michelin is located including North America, South America, Europe, Southeast Asia - Australia, China, Japan - Korea, India, Africa, Middle East, Russia.

Their mission:  

  1. Discover the latest innovations and solutions for sustainable mobility presented by Michelin and its partners at the event
  2. Write articles describing the experience illustrated with photos or videos
  3. Share the stories collected with other Group employees live on the internal social network.

Finding the best way forward is at the heart of what matters most to Michelin

Michelin cares deeply about its people's development, self-fulfillment and commitment.  In fact, the development, growth and commitment of people are at the heart of the Michelin approach "Moving forward together, the trademark of a mutual commitment”.   

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Did you know?

Out of nearly 1,000 applicants, eight employees were selected following an initiative launched by the Department of Internal Communications, Group.

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