The Michelin Employer Brand: Our employees are our best spokespeople
Why do we need a global Careers ecosystem?
Michelin is present in 170 countries, and our objective is to increase awareness of our employer brand and become more attractive to the talent we want to recruit. However, there are some imperatives that we have to take into account, such as demonstrating that our commitments are the same in each country.
The creation of a new global ecosystem that includes 40 versions of the careers site will make things easier for job candidates by splitting the application process into two parts.
This digital ecosystem, which is adapted to both digital natives (the famous generation Z) and generation Y, will also publish content on social networks such as Facebook, Twitter, and LinkedIn.
What are you offering in terms of content and testimonials?
A new way to showcase Michelin as an employer: Starting on July 1, 2015, Michelin employees will communicate with the world through original content and innovative and effective digital tools. Employees from around the world, in all types of jobs, will become "ambassadors".
Thanks to these employees, the public will learn what it means to "work at Michelin". Through their contribution to various innovative projects, volunteers from all countries and professions will talk about their commitment to strong values and their career development opportunities at Michelin.
Who are the targets?
Michelin has four priority targets:
- Current students looking for internships or work-study programs.
- Recent graduates looking for their first job, or recent graduates looking for their second job, 3 to 5 years after obtaining their degree.
- Experienced candidates.
- Production workers.
What is the timeline for the launch of this ecosystem?
The ecosystem will go online on July 1, 2015 in 40 countries, and will keep changing and adapting according to recruitment events and job postings.