Get set to discover L'Aventure Michelin!

Learn about the Michelin Group's history, current projects and future vision through a novel, interactive presentation.

Aventure Michelin - 2014

Take a step back into a sweeping human and industrial adventure

In the 10 L'Aventure Michelin display areas, a unique world is waiting to be explored, from the first detachable tire to the future lunar wheel, not forgetting the maps, guides and, of course, the legendary Michelin Man...

An interactive adventure for a premium experience

L'Aventure Michelin is both chronological and thematic, so you can discover the secrets of tires, tour the Ladoux Technology Center, track the Michelin Man in advertising, and see rare editions of the MICHELIN Guide.

Open to everyone without exception

Its superb design allows all visitors to enjoy L'Aventure Michelin with the curiosity and wonder that come with any age.
L'Aventure Michelin is designed to be fully accessible: the visit is accessible for the visually-impaired and specific mediation tools are provided. The exhibition designers have done everything possible to ensure that everyone can take full advantage of the displays.

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Dive into L'Aventure Michelin

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