A new day for michelin.com
The new corporate website is the Michelin Group's expression of the brand.
More accessible, ergonomic, functional, and closer to its publics: michelin.com opens the door to brand engagement and a digital promise consistent with the mission of the brand: to give everyone a better way forward.
Values and valued expertise
On June 30th, Michelin launched its new brand ecosystem with an entirely redesigned michelin.com site, a worldwide Facebook page and YouTube channel, and a new presence on LinkedIn. The new michelin.com is more accessible and ergonomic while also intuitive and functional. This new site is an expression of the brand’s digital promise. It is aligned with the values of the group and the mission of the brand: to give everyone a better way forward.
The newly designed michelin.com features a responsive design and the home page offers a clear and structure providing intuitive access to brand content via strong use of photos and videos.
The home page provides more information, organized into 4 key themes: innovation, performance, passion, and sustainable mobility. These are essential topics for the Group and guide the daily actions of each of its employees. In addition, all Group Internet sites are easily accessible from the Michelin homepage with the addition of the new "tires, products and services in your country" module. This module is available on all pages in the toolbar header and allows any user, anywhere in the world to remain connected to the Michelin brand.
The new site also offers a tailored experience with a range of content dedicated to the Group’s "corporate" public. With a tab at the bottom of each page, key publics including customers, journalists and individual shareholders, investors / analysts, job candidates, and partners can access content selected specifically for them and tools in just one click.
Finally, each visitor can subscribe to many new features, including a calendar that lists all Group events and e-mail alerts filtered by theme.
The new corporate website is the Michelin Group's expression of the brand
The site highlights the social platforms Michelin group, specifically designed to keep in contact with all its audiences. Michelin.com provides one click access to a new Facebook page, a new YouTube channel, and a LinkedIn page.
This new digital ecosystem demonstrates Michelin desire to engage with all of our stakeholders, providing a better way forward.