Tires, Innovation and the Paris Motor Show

Innovation, on display at the Michelin booth , Paris Motor Show 2014, attracted a large audience and a few personalities including Arnold Schwarzenegger.

Salon de l'auto Arnold

MICHELIN technology, source of interest and curiosity

A Paris Motor Show visit for Arnold Schwarzenegger, former California Governor, Vice-President of the "R20 - Regions of Climate Actions" network, was organized with four manufacturers (Renault, PSA, BMW, Toyota).  The key  theme for this visit as  electrification of the vehicle, including the hydrogen angle. Having worked on this subject for many years, Michelin was also added to the visit agenda.

Michelin innovations under the sign of the performance

Claire Dorland-Clauzel, Director of Communications and Brands, Executive Committee Member of the Michelin Group, discussed many topics with Arnold Schwarzenegger, including:

  • Michelin innovations to improve the energy efficiency of tires;
  • Michelin partnership with the FIA Formula E world championship first electric cars ...