Michelin breaks new ground with Formula E

Since October 4, Michelin has showcased a Formula E single-seater in its booth at the Paris Motor Show. Let’s look back at the reasons behind Michelin’s exclusive collaboration in this new FIA world championship.

Using innovation to forge close ties with automotive manufacturers

Michelin started with a clean slate for Formula E racing.  Michelin motorsport engineers went back to the drawing board to design the MICHELIN Pilot Sport EV which boasts all the benefits of MICHELIN Total Performance.

This is further proof of the importance of tire manufacturers working closely side by side with car makers.


From track to road: motorsports is Michelin’s proving ground

The new structures and profiles created by our “architects”, the new materials invented by our chemists and the new tread designs produced by our specialists are just some of the innovations discovered by our teams in the ultimate experimental laboratory.

The technological solutions found and technical lessons learned will pave the way for the development of the next generation of mass-produced tires.


Learning from everything, everywhere

The Group’s Research and Development teams are always on the lookout for sources of valuable information.

One such source is the FIA WEC World Endurance Championship where Michelin intends to study and improve the links between:

  • lap time,
  • tire versatility depending on the weather,  
  • and consistent performance from the same pair of tires throughout the race.

The information gathered is then used to develop premium tires for mature markets.

Michelin took advantage of the Rally World Championship to study the link between performance, longevity and robustness. This proved an excellent testing ground for tires intended for emerging countries where the roads can be unsurfaced and the terrain may be be rather rough.

Formula E, on the other hand, is intended to supply Michelin researchers with information on the relationship between performance and energy efficiency. This is critical for developing tires for tomorrow’s vehicles. The Porsche 918 Spyder hybrid supercar, which offers a full electric mode, demands not just world-class performance from its Michelin tires but also a contribution to increasing battery life.

Where to find us?

Paris Expo

Porte de Versailles

1, place de la Porte de Versailles

75015 Paris

Join us at our new location:

Michelin Booth: Hall 1 Allée D Stand 541
Every day between 10AM and 8PM
Nights on Thursdays and Fridays until 10PM

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