Michelin Lifestyle Limited at the Paris Motor Show: taking technology beyond tires

At its Paris Motor Show booth, Michelin presented accessories developed under license by Michelin Lifestyle Limited. The Group's technical expertise and know-how is now available in a range of mobility-related products.
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Michelin Lifestyle Ltd: conveying the Group's expertise and values

Since 2001, the MICHELIN brand has been marketing a range of vehicle accessories, along with shoes and mobility-related products, through Michelin Lifestyle Limited. This wide range of licensed products is designed to underscore Michelin's core values: develop mobility while maintaining performance and safety, and caring about the environment.


Three Michelin Lifestyle Ltd products for enhanced mobility

Michelin's Paris Motor Show stand displayed three series of products this year.


Sealth wiper
  • MICHELIN windshield wipers maintain better contact with the windshield and provide better visibility in extreme weather conditions.


Easy grip
  • MICHELIN Easy Grip snow chains, a very light-weight emergency accessory, are quick and easy to fit on MICHELIN winter tires. They are designed to help motorists in critical driving conditions (snow and black ice).
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  • Consumers can now enjoy the performance and traction of MICHELIN tires in the soles of Babolat-branded tennis shoes and TCX motorcycling boots. The result is better grip and greater comfort on the court and riding motorbikes, as well as increased durability.


Spotlight on

MICHELIN car maintenance products: 100% eco-friendly