Michelin Challenge Design: a question of allure

Mobility is often talked about in terms of performance, energy efficiency and safety... But one important criteria is missing from this list: aesthetics. The story of the car is also a story of style and design. It is for this reason that, since 2002, Michelin North America has organized an annual competition open to creatives from around the world - Michelin Challenge Design.



The 2017 participants were challenged to imagine a car that would participate in the Le Mans 24 hour race in 2030.The design must combine extreme performance with cutting edge aesthetics. Before returning its verdict, the jury of specialized designers and representatives of the world’s largest car manufacturers, will assess the quality and richness of the proposals submitted.

Michelin Challenge Design est une plongée dans comment le monde envisage certains domaines de l’automobile. De nombreuses propositions démontrent comment on peut améliorer l’image de la compétition automobile ou explorer de nouvelles possibilités.

Jury member Dave Marek, from Honda R&D Americans, Inc.

The selection process was extremely difficult as there were more than 1,600 entries submitted from 80 countries around the world. In addition to the 10 finalists, 10 others received a special mention from the jury. Tao Ni of China was the overall winner with his Infiniti brand design. He was recognized at the North American International Auto Show in Detroit in early January and will be a guest of Michelin at this year’s 24 Hours of Le Mans race.


The next Michelin Challenge Design has already kicked off. It will address questions of mobility, utility and flexibility by asking designers to create the pick-up of the future. More news about this in 2018.


Michelin Challenge Design