MICHELIN premium tires on show at Geneva International Motor Show
Many eagerly awaited new models like the Aston Martin Vulcan, the Lotus Evora 400, and the Koenigsegg Ragera appeared at the 82nd Geneva International Motor Show equipped with MICHELIN Pilot Super Sport and Pilot Sport Cup 2, and the exclusive partnerships with these carmakers for these prestige models confirms the success of Michelin’s high-performance strategy.
The same passion from the racetrack to the road
In concentrating on one segment of the premium market which is expanding strongly in all the regions of the world, the industrial and commercial strategy of MICHELIN Motorsport is pursuing the same objective as always: follow the performance route alongside prestige manufacturers, in the service of premium vehicles.
The more premium the vehicle, the more the manufacturer targets performance, and so the more important the tire becomes.
MICHELIN achieves highest performance for premium carmakers
Listening to the performance requirements targeted by the manufacturers, Michelin develops innovative solutions capable of achieving higher speeds and performance for heavier and more powerful vehicles.
The aim is to combine vehicle handling, driving pleasure, respect for safety and the environment; two Michelin research priorities in the development of its high-performance tire range.
Three of the most representative partnerships
As exclusive partner of Aston Martin for specialty vehicles, Michelin is equipping the Aston Martin Vulcan, the most powerful and prestigious car ever designed by Aston Martin, with slick tires for the racetrack and with original equipment tires approved for road use. Similarly for the Aston Martin GT3 with a highway tire approved for the racetrack.
Michelin is also becoming partner with Lotus, equipping the groundbreaking new model, the Evora 400, whose specifications are close to those of a supercar.
Finally, with the MICHELIN Pilot Sport Cup 2 tire, Michelin becomes the exclusive original equipment supplier of the new Koenigsegg Ragera, one of the highest performing hybrid vehicles in terms of speed and power.
Aston Martin Vulcan
The most powerful vehicle in the history of Aston Martin, 800HP, V12 engine, 7,000 cm3, racetrack type vehicle. Only 24 cars made.
Aston Martin GT3
Example of a “from street to track” car - V12 6.0 litres, power 600 HP. Only 100 cars manufactured.
The fastest Lotus ever made - 186 mph, 400 HP, only 1,415 kg.
The most powerful car on the market – cumulative combustion + hybrid power = 1,500 HP, torque 2,000 Nm, maximum speed > 400 km/h (on racetrack).