"Driving Experience": focus on performance

As Citroën's historic WRC partner, Michelin was invited to one of the automaker's "Driving Experience" events in mid-September. This was an excellent opportunity to demonstrate its tires' performance to the trade press during trials of the racing DS3.
Driving expérience

Driving Experience: testing performance

Citroën Racing organized three days of Driving Experience at the Auverdrive automobile test track in Issoire (63). The aim was to have French and international media (print press, internet, radio and TV) test-drive the different versions of the racing DS3. In practice, journalists try out various racing DS3 versions alongside champions such as Sébastien Loeb (nine times WRC world champion), Sébastien Chardonnet (WRC-3 class world champion in 2013), Mads Ostberg and Kris Meeke. At the same time, they discovered the range of WRC and motorsport tires for MICHELIN customers


MICHELIN rally tires: maximum agility on all terrains

The new releases for 2014 have been a great success, especially the MICHELIN LTX Force tires and the new MICHELIN Pilot Sport H4/S4 tires, unveiled in the lead-up to the Rallye de France. Equipped with these new tires, the DS3 will have no problem handling Auverdrive's gravel and asphalt tracks. The journalists experiencedfirst-hand the outstanding grip and traction provided by the MICHELIN LTX Force soft-compound gravel tires


Innovation and collaboration: a winning strategy for Michelin

With 45 world titles to its name, Michelin has won more WRC awards than any other tire manufacturer since 1973, a performance it owes to its ability to innovate and the close partnership it nurtures with automobile manufacturers such as Citroën. At its Technology Center, dedicated teams develop tire solutions that meet their requirements. The higher the stakes and the technical demands, the more enduring the partnership, as we can see by the two manufacturers' partnership for WRC rallies.