Backstage at the Paris Motor Show - built of the booth

The Paris Motor Show opened its doors to the public on October 4. Here’s an opportunity to see how we built this booth focusing on the key message of performance.

Experience 10 days in less than 3 minutes. Yes, 10 days and more than 40 people at work. Almost 3,000 hours to be ready for the public opening. Check out behind the scenes of building the Michelin booth.  Fasten your seatbelts, it's a fast ride! ...

Where to find us?


Paris Expo

Porte de Versailles

1, place de la Porte de Versailles

75015 Paris

Join us at our new location:

Michelin Booth: Hall 1 Allée D Stand 541
Every day between 10AM and 8PM
Nights on Thursdays and Fridays until 10PM

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