1900 - First Michelin Guide
The first Guide was created by the Michelin brothers in 1900 and 35,000 copies were printed for the World Fair in Paris. It was distributed free of charge and gave motorists convenient, reliable information. Garages, mechanics, hotels, fuel depots and more were shown with pictograms that were readily understandable, even for foreign tourists. Michelin's prophetic words in the preface were: "This guide was born with the century and will be just as long-lived".