Our approach is based on three pillars:
- our products and services
- our internal management of road safety
- our external programs to promote safe driving
We encourage a partnership-based approach to optimize these projects’ benefits for all of society. Our approach involves governments, businesses, and communities alike.
To help implement more effective programs on the ground and share best practices, Michelin has developed global partnerships with several organizations: the United Nations Road Safety Collaboration (UNRSC), the Global Road Safety Partnership (GRSP), the FIA High Level Panel for Road Safety, and Youth for Road Safety (YOURS).
In collaboration with its partners, Michelin successfully implemented several programs in 2019:
- In Argentina, a social media campaign promoting the wearing of seat belts, presented as a major safety device capable of reducing the number of serious accidents and deaths by 45%; at the same time, a design competition called "fashion belt" was launched to stimulate engagement and raise employee awareness.
- In Thailand, Michelin and FIA employees also took to the streets to promote the wearing of helmets, of which more than 2,000 copies were distributed to both adults and young children; objective: to reduce the number of deaths in a country where road accidents are amongst the deadliest in the world.
VIA, the independent road safety education program
VIA, the independent road safety education program developed by the Total Foundation and the Michelin Corporate Foundation, has been delivered in more than 50 schools in four countries (France, Cameroon, India and Romania). Designed by experts in road safety and education, VIA uses an innovative learning approach centered on the value of life and the teaching of safe behavior in traffic using active, emotional and creative methods . The quality of learning is enhanced compared to conventional methods. In 2019, the program also received support from new partners, such as the Botnar Foundation, proof of its importance and value in the eyes of other actors ready to invest in safe mobility too.
An ambition that addresses the UN Sustainable Development Goals
As the number of road accident deaths worldwide remains unacceptably high - 1.35 million people each year according to the World Health Organization's World Road Safety Report, an ambitious goal to half the number of people killed and injured on the roads by 2030 has been included in the UN Sustainable Development Goals (SDG 3.6).
Divided by 2
the number of people killed and injured on the road by 2020