PlayStation has selected Michelin as “official tire technology partner” for its Gran Turismo franchise, the best and most authentic driving game, the companies announced today at the PlayStation Theater on Broadway.
Under the multi-year agreement, Michelin also becomes “official tire supplier” of FIA Certified Gran Turismo Championships, with Michelin-branded tires featured in the game during its third World Tour live event also in progress at PlayStation Theater throughout the weekend.
The relationship begins by increasing Michelin’s visibility through free downloadable content on Gran Turismo Sport available to users by October 2019. The Michelin-themed download will feature for the first time:
- A new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum, which introduces players to Michelin’s deep history in global motorsports, performance and innovation.
- Tire technology by Michelin available in the “Tuning” section of Gran Turismo Sport, applicable to the game’s established hard, medium and soft formats.
- On-track branding elements and scenography from many of the world’s most celebrated motorsports competitions and venues.