When looking at the official poster for the 2019 EICMA Show, which pays homage to Leonardo da Vinci in acclaiming ‘Revolutionary Motion’ and everything that it stands for with regard to innovation and pioneering flair, we feel compelled to ask ourselves how mobility will look in the future.
Whatever the answer, it is something for which we must prepare – and prepare thoroughly. Mobility is currently in the midst of a significant transformation – a revolution, one might even say – as we strive to make the ways we move around safer, more respectful of the environment and more accessible. This is no passing fad, it is a necessity. That is how Michelin views the future of mobility, and our two-wheel division is completely in-line with this strategy.
The motorcycle tyre market is a growth sector in which Michelin is continuing to invest and innovate, while at the same time reinforcing its position, as illustrated several months ago when the company acquired Multistrada, a major player in the tyre industry. Meanwhile, the number of tyres Michelin has sold for motorised two-wheeled vehicles has doubled over the past five years, and we expect it will double again over the next half-decade.
As one of the main players in the quest for safer, cleaner, more accessible and more efficient forms of mobility, we also need to be attentive to the raw materials we use. Within the next 30 years, some 80 percent of the raw materials the Group employs to make its tyres will be sustainable – by which we mean either renewed or recycled.
When you consider mobility in its broader sense – notably in built-up areas – it is fascinating to witness the pace at which things are progressing. Mobility is effectively undergoing a major transformation and is providing people with ways of travelling from A to Z they could not even have imagined only a few years ago. Uses are changing, and with them, so are consumer trends.
The Michelin Group’s ability to adapt to mobilityrelated changes over the course of its 130-year history is well-documented. Indeed, we have increasingly tackled this transformation hand-inhand with other key players in the domain and this has led to partnerships today with electric motorcycle fleets, bicycle sharing-schemes and recreational mobility stakeholders like Hertz Ride.
Similarly, the partnerships it has forged with motorcycle manufacturers enable Michelin to become involved at an early stage in the design and development of new models. This speaks volumes for Michelin’s reputation as a leading innovator and the relationships of trust it has established around the world with such major makes as BMW, Honda, Harley-Davidson, Piaggio, KTM and Yamaha, to name but a few.
Because of the increasing scope of the mobilityrelated challenges we face, Michelin is determined to cover all the bases with the same engagement, which is why we are investing in the most exacting and pioneering forms of two-wheel motorsport on the planet, including MotoGP™ and MotoE™. When it comes to performance, we strive unrelentingly to keep pushing the envelope. At Michelin, real bridges exist between our racing and road tyres, and that is because we use motorsport as a unique laboratory and an instrument for innovation. For all of these reasons, our nine new tyres that are due to go on public sale in 2020 are unprecedented and, between them, will account for 25 percent of Michelin sales.