Michelin chose its industrial site in Cuneo, Italy, the largest car tire factory in Western Europe, and one of the most modern, in which to hold the 2022 edition of its Media Day, devoted to two of the Group’s strategic transformations:


  • changes in tire markets to meet motorists’ emerging needs and climate change;
  • the transformation of its production facilities to respond to new environmental, technological and human challenges.


On this occasion, and as a world premiere, Michelin presents two road-approved tires, with high percentages of sustainable materials.


Subscribe to our newsletters