Tire design Just as for the materials used, the design is a determining element in tire performance. We’ll tell you why. "The task of the industrial designer is to both render the product’s promises visible, i.e. its performances, to be in line with the world in which the product will be used and lastly, to develop the brand signature Matthieu Bonnamour, Design Unit Manager Presentation of the design workshop By Matthieu Bonnamour Download images Velvet sidewall 05/09/2022 | JPEG - 1.65 Mo Velvet sidewall tire 05/09/2022 | JPEG - 1.39 Mo